It was the beginning of the new century and our client, a self-service, He asked us for arts for every holiday in which people could spend money: children’s day, mothers, fathers, national holidays, summer, Christmas, kings, among many others.
Each art involved natural wear and tear like any design work: generation of a large number of proposals, once chosen, any number of changes, between “upload the font,” try different colors and “this looks like what the competition did last year”.
We had a new client who asked us for a more developed art for a summer campaign. My ideas were totally stagnant, it was difficult to materialize any concept that was distant, even a little, from those I was doing for my self-service client. The frustration was total. Nor has nothing to do with a creative lockwhere ideas just don’t flow, toHere, the topic was the difficulty to change lanes and start designing for a new path.
I realized that I was suceddoing the same to other clients. Not only of advertising design, but editorials, of corporate identity. Like song of Belanova, all my proposals were the same, if anything different, but insufficient to feel that I was deceiving myself.
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It was then that my wife made a wise suggestion: “Go back to school.” This little sentence became a powerful revitalizing, which alone made me feel that there was a way out of this misery of no poder designing outside of myself. The idea fit perfectly with a master of editorial design —My great passion— and that a new cycle was about to begin. I attended the interviews, I went to study, I met many very interesting people: teachers and colleagues who unknowingly became therapists several days a week.
My design was unlockedMy style flourished again and as a recent graduate who sees his first semester work I felt ashamed, troubled for not having been able to show this new me in that logo that is still in force, in all the advertisements for Christmas where I could not think of something other than Christmas trees, garlands and colored lights. Welcome to the new me, recharged, with much more knowledge, foundation and new perspectives that were there before, but could not see.
It wasn’t so much about a designer’s rebirth as a phoenix. I managed to see the change before it was too late and the public noticed my mediocrity. What I found was an effective method against this creative deadlock that comes to visit me from time to time. I became a fan of museums, I resumed my fondness for the photo, typography and attending conferences and courses, with them I manage to fight stagnation every time you want to look out. Seeing someone else’s work makes me question, I rate myself wondering if I could do better.
What I really learned from this experience is to turn elsewhere, not to be afraid to reinvenTake me every time I feel stuck. If you become your most implacable judge, then you will be required at levels that you did not know, although sometimes you need to return to therapy, to your basic principles to realize how much you have evolved as a professional, comor designer.