We are sure that, if you have a smartphone and use Chrome As your reference application in Internet searches, you will have seen a small section of news that, coincidentally, coincides with your tastes and preferences. Well, that section that until now was insignificant for you, is Google Discover.
In Neoattack, we know the needs of our users, and therefore we will give you all the information to know what the Google Discovery, in addition to the keys to get the most out of it in a simple way.
Are you ready for position your article or post with the latest applications on the market? We know yes! Take paper, pencil, and read carefully the different techniques that we put at your disposal.
What is Google Discover and how does it work?
Google Discover, formerly called Google feed, is a setor news or articles related to your tastes and preferences, which Google makes available to you based on the data or searches that you have recorded in its database.
Your activity on the network will determine the results that the application shows you, and therefore they represent a source of additional interest to the user. Are you a fan of Taylor Swift and want to search for her new song? Do not worry! Sure the seeker He will expose it to you in the first rows of his catalog.
We already know the trend of the giant to offer Internet users the best user experience possible, and with this functionality it was not going to be less. By not needing keywords, nor wants, nor search intentions, we say goodbye to ulterior motives.
However, you may be wondering:how Google Discover works? Well, despite what you may believe, it is a simple process.
From your browsing history, you activity in Gmail or Skype, the geographic locations in which you are, or the information that provide your device, collects the most relevant data about your tastes and preferences, and exposes them in a list of articles of interest.
Previously, with the other application, it showed recent news, but the “evergreen content” (those that do not expire in time) have taken an increasingly prominent position in the search engine.
But do you have to adapt to what it shows you? Not much less! Through the tools that it puts at your disposal, you can modify the feed by choosing preferred categories or disable certain fonts that are not of your interest. The ultimate in customization!
Differences between Google Discover, Google searches, and Google News
What are the main differences between these functionalities? We know that at first glance they may look the same, but Nothing is further from reality.
The google searches they are carried out manually by the user himself. What does this mean? Well, these write the terms they need to find information that is useful to you, and in which certain optimization techniques that predict the results.
On the other hand, Google news It may be the closest thing to Google’s Discovery, but its main difference lies in the contents: while the first exposes articles related to current affairs and are close in time, the second shows pages of all kinds on the net: from news to informative posts.
5 keys to take advantage of Google Discover
Despite having mentioned that Google Discover does not attend to forms of optimization by keywords or search intentions, web users have been responsible for find a way to get your pages to feed with a series of tricks or keys. Would you like to know them? Ahead!
⚡ Create content with the user in mind
Google is a giant that, as we have already said, will always think about the user and in offering you the content that may interest you the most, and for this reason it has developed security mechanisms to penalize pages that use illegal techniques.
In this sense, how can we take it to our ground and use it to our advantage? Simply knowing the target audience of the page, and creating articles and information of value, that will really help them in their work or personal life.
In addition, because the Discover application of news in Google collects both current affairs and texts from other years with general content, we will have more workspace to optimize our articles or posts. Everything tries to offer the best of each sector!
⚡ Capture professional readers
Be part of the list of sources to which a professional in your area of expertise, is a big factor when it comes to appearing, more and more, in the results of users in Google Discover; we can double traffic of our website, or even triple it.
Why does this happen? Well, because the search engine understands that we are a quality medium due to the qualification of Internet users who visit us, and therefore we will be classified as optimal for displaying information on a certain subject.
Of course, you have to content optimization strategy! Google is not going to do all the work for us.
⚡ Improve semantic SEO
The evolution of search engines over time gave rise to a much more abstract form of positioning, in which the texts of the network were optimized based on synonyms, lexical fields or related words with the keywords.
This is called Semantic SEO, and has a great recognition in the algorithm that Discover uses for its news on Google. In this application, traditional SEO has a very poor role and will not be enough, so we must turn to other quality techniques.
As you can imagine, appear in social networks it means a greater traffic of people to your website; but, also, if your news or article has great success in them, Google Discover will position it prominently in your feed. We know this seems obvious once you hear it, but haven’t you thought about it?
The social media strategies they occupy, once again, a place of importance in the factors to take into account to position your posts on the net.
⚡ Images as the main focus
Finally, we could not explain the keys to getting the most out of Google Discover without mentioning the images of the articles to position in the feed. This is a social medium, and as such, photographs lead the way.
In addition, you must bear in mind that those that exceed 1,200px, will have a 5% more chance to appear in the listing. A little trick so you don’t miss anything in your strategy!
How to activate Google Discover on your device?
If the way to position your website has been clear to you, and you would like activate Google Discover functionality On your mobile device (iPhone) or Tablet, we give you a series of steps to install it easily:
- Install Google Chrome on your desktop from the App Store
- Once inside, select the option “More” and, in the list that appears, click on “Setting“
- Within the application settings, slide and activate the option “Article suggestions“
- Enter the app again and you already have it active!
As an additional tip, in the configuration section you also have the option to customize the Discover of Google news by changing the searches by voice, he language, the Privacy, or aspects like block pop-ups and certain functionalities.
How to get featured in Google Discover news?
There are a series of requirements by Google Discover when it comes to showing or not an article in your news feed, and are next:
- That the post has a minimum of visits in the last 16 months (the search engine has not yet revealed that data, but we do not believe that it will do so soon)
- Comply with the Google content policies
- Penalize pages with structured data
- Content of interest for our target audience
- Follow the SEO parameters described above
- Appear in trends
Got everything you needed to know about Discover and the news on Google? From the Neoattack blog, we put at your disposal a series of articles so that you can specialize even more in digital marketing and its tools. We invite you to discover them!