The transactional keywords have managed to gain a foothold in the positioning strategies of the main eCommerce in the market, and that is an innovative way to reach users using the most traditional SEO.
This is an “open secret” among specialists in the sector, and is that the transactional keywords, informative and mixed have always been part of the plans of the digital marketing of the most professional agencies.
For all this, from Neoattack we want to explain what are these terms, what is your main objective and operation, or how to identify the best from a long list of words; you are ready? We also!
What are transactional words?
Within the different types of keywords that exist, we can find three main ones: the informative ones, which are in charge of positioning the search intention on with; the transactional words, aimed at the sale of a product or service, and mixed, which mix both in a single strategy.
Therefore, we can speak of transactional keywords when we refer to those that are used with the goal of achieving a conversion, either by hiring a service or buying a product.
Normally, on business websites, these are usually found in the “landing page”, categories or product pages, unlike the informative ones, which are usually on company blogs. This will also help us to develop an optimal strategy to attract potential users.
Importance of transactional keywords in SEO
As we all know (or at least, we hope so if you are reading our article), organic positioning is one of the best ways to attract customers to an online business, since, although it takes longer to know its effectiveness, arriving users will be of quality.
This is why transactional words have become a item of great importance in our strategy. How can we know where our client is in his purchasing process? How to attract a user who wants to get a product, and not get informed?
The answer is simple: use these types of transactional keywords! Can we give an example? As well; If a user wants to get a good hair care serum, we should not position the word “hair care with serum”, but rather “buy hair serum”.
The difference between the two lies not only in the search intention, but also in knowing where is our potential buyerAre you looking for options in the market, or are you determined to buy this particular product?
Our actions must be directed to this aspect, since only in this way will we be able to achieve a quality traffic in our eCommerce, which are those users who are really looking to purchase our products and services. However, we must also carry out other types of plans that allow us to merge strategies. Go ahead!
Transactional keyword types
While it is true that the SEM (payment positioning) is one of the techniques most used for online businesses and its products, we should not ignore the first results of the SERP, so knowing what type of transactional words to use will give us an advantage when it comes to reaching the ‘top’ of the Google pyramid.
Next, we explain some of them and how to use them to get the best results:
⭐ Product keywords
As the name suggests, product transactional words are those that are intended for a specific item, brand or service, and which are used by the user to find their sale as soon as possible.
For example: transactional keywords such as: “buy a gucci handbag”, “dior perfume” or “mr wonderful agenda price”. They are created so that the user gets the product, but they do not necessarily confirm the final conversion of the same.
⭐ Keywords Tire Kicker
Have you ever heard the expression: “barking dog, little biter”? Well, it would be the perfect description for users who use this type of transactional keywords, since they will never end up buying your product. They are usually those that are accompanied by words like “free” or “download free”.
Instead, you could use them to informative articles that, later, they made the reader acquire the final service; however, they are risky for specific products.
⭐ Final keywords
Finally, we find the final transactional keywords, which are used once the user is willing to finish the conversion process and purchase the item; they are extremely important for the strategy, since we insure it in our eCommerce and not in the competition.
For example, we are talking about those that are accompanied by the words “discount“Or”Shipping”, And that make us differentiate ourselves from the main competitors.
And what about informative keywords?
As we have already mentioned, these are another type of keywords that have nothing to do with transactional ones, since they are intended to offer information to the web user; however, this does not mean that we cannot use them to attract potential customers to buy our products.
In fact, we have to use them for our strategy! But instead of being intended for a specific item or service, we can implement these transactional keywords in blog posts that encourage the reader to get hold of them.
For this you only need to be a good seller, so this is where you must demonstrate your skills ascopywriter Y convince as many users as possible. It’s your time to shine!
How to search for transactional keywords for your strategy?
If you are already clear about what transactional keywords are and how you can implement them to your SEO positioningYou only have to know the way to rescue the most suitable for your business, or the ones that are best they will optimize your products in order to be purchased by consumers.
The first thing you should know is that this type of keyword searchtransactional is nothing special, just the professional capacity to capture which ones best suit the needs and situation of eCommerce. However, we can mention some tips:
- Use the applications or programs more suitable: Google Keyword Planner, Übersuggest or Keywords Shitter.
- Which are the most common questions of users about your service?
- Analyze the competition to know your strategy and your positioning plans in the SERPs.
- Interact with your customers or the users of your blog about what they want or need, and even about your shortcomings.
Do you already know everything you need to know about transactional keywords? From the Neoattack blog, we explain hundreds of new concepts to be the best in your sector and make your eCommerce stand out in an exceptional way; you just have to enter and discover what you require. Go ahead!