You may know the stories of the most popular social networks, but do you know Google Web Stories? In this NeoAttack post we show you this important Google tool.
Stories are an effective social media tool for share messages and moments with our followers. Specifically, it is a short audiovisual content that disappears 24 hours after its publication, but surely you already know what we are talking about.
In short, social networks are essential for online business. Therefore, we cannot let you show this new proposal that Google brings us.
Google Web Stories, what are they?
Although stories have been popularized by social networks such as Snapchat or Instagram, they also have a place in Google. The new function is based on the evolution of AMP Web Stories, and the great commitment of the Google giant to compete with this type of content.
Google Web Stories offers the opportunity to share numerous ideas, messages and moments, just like traditional stories.
But, you have to know what this can offer numerous advantages in the field of online commerce, since it is one more Google tool. And let’s remember that the search engine values the use of its own tools very favorably when it comes to producing search results.
Why should you know the Google Web Stories?
You probably think that it is not worth publishing Google stories. However, this is not the case, since using them can be very beneficial for your online business. Why? First of all, you should know that this tool offers numerous innovations in content creation and online sales.
However, below, we offer you the main advantages that you will obtain when using Google Web Stories:
❤ Higher web traffic
Without a doubt, Google stories can help you attract traffic to your website. Y the more people get to know you and reach your site, the more chances of success you will get.
Keep in mind that, the more users visit your website and the more time they spend viewing your content, the better you will get from Google, which is essential to optimize the SEO of your online business.
Improving your SEO positioning will help you gain visibility, and therefore, for new users to get to know you, and come to your website. Is about a user engagement loop, which will allow you to improve continuously, and achieve all your goals.
❤ Appearance on other Google platforms and tools
Google Web Stories will allow you to appear on sites like Google News or Google Discover, which it will favor your visibility and that new users know you. These stories are a new window to the world, that is, an opportunity that you should not miss.
❤ Optimize SEO
As we have already mentioned, this type of content will help you improve your web positioning, thanks to the visibility that you can acquire, and this can only translate into better results for your business.
❤ Scale results in SERPs
By gaining greater visibility and being present on various Google platforms, the search engine will make a better evaluation of your content, making you climb some steps, among the results of the SERPs. And therefore more visibility and greater chances of success!
❤ Easy and comfortable
Also, creating Google Web Stories is very easy. Also, you should know that the existence of a WordPress plugin, which will allow you to create this type of content in the most comfortable way, from the content manager itself.
❤ Chances of success
What interests us most about Google Web Stories is that it allows us to obtain the best possible achieve our goals, and therefore, the success of our online business.
Likewise, offering news and extensive interaction through content as popular as stories, will allow you stand out from the competition. What are you waiting for to raze? Learn how to create Google Web Stories content.
How to make Google Web Stories? Aspects to consider
Indeed, creating these contents is simpler than it seems. You only have to install the Google Web Stories plugin in your WordPress and get down to work.
To use it, you can access it through the menu of your content manager and start creating your stories. Remember be creative and keep the essence of your online business, to offer the best image and have the possibility of attracting the attention of your followers.
In the plugin you have several templates, although it is best to take them as an example and inspiration, to create your own. Being original makes a difference, so let your imagination run wild!
You can make use of your own audiovisual content, which you have uploaded to the platform, or create new multimedia elements. You can also add texts, shapes and icons. Thus, you will have numerous possibilities when creating your stories.
Also, you should consider some aspects when creating this type of content:
Don’t forget that you are in WordPress
Insert in all the contents a title and an alt description. Choose your keywords and long tails very well to position your content. Remember that Google Web Stories can also improve SEO.
Remember that they are stories
Create content such as videos or images, in vertical format. In this way, you will favor the visibility of the stories. Also take care to ensure that texts look good. Use clear or large fonts (at least 24 points).
Similarly, check the sound quality. It is useless to show a conversation or a speech, if you do not listen to what is said. It can be useful put subtitles, since this in addition to being a solution to problems with sound, also contributes to SEO positioning.
We want to increase traffic to our website, so we must incorporate links to our home, products and services. Keep in mind that what is shown in the content is related to what the user will find through the url that you have included.
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