When someone opens a hospitality business, the first thing they ask is: how do I make it known? Do I invest in a marketing campaign? Will I have a loyal customer base soon? There are no miracles or magic wands, so to make your place the best in the area, you will have to bet on our advice on SEO for restaurants.
Times change, and with them technologies and new digital communities. It is no longer enough to offer the best product or service, but you have to sell it as if it were the last plate of food in the desert: offer something unique. In this post, we explain the best techniques in the sector.
The importance of developing an SEO strategy for restaurants
As we have already mentioned, new forms of communication have entered the market to stay, and just as they affect social patterns of behavior, they also affect social advertising strategies of a New business.
Now, customers want new experiences and sensationsTherefore, it is no longer enough to promote yourself through brochures or posters, but you have to create an inclusive marketing strategy in which consumers themselves feel that they are part of something bigger.
In this sense, SEO for restaurants plays a fundamental role in the user experience, and it is also that the premises are digitally accessible and that they are positioned in a way that makes life easier for future consumers of the premises. If any of them are hungry and want to eat at a nearby bar, you need to be positioned.
It is not about changing the traditional ways of making yourself known, but adapt them to the new digital world and to the promotion by experiences and senses.
7 SEO techniques for restaurants
Once you know the importance of positioning in companies and that you decide to put SEO into practice for your restaurant, it is time to carry out an adequate strategy to cover all your strengths and potential areas to highlight.
To do this, in Neoattack we will explain a series of tips or techniques that will allow your business to become one of the busiest in the sector. It is only a matter of time and investment, the two fundamental pillars of advertising. You are ready?
For starters, do you have a neat web and with a attractive design for your clients? The composition of your page, as well as the speed with which this load wave accessibilityThese are factors that Google takes into account when positioning, so this will be the main thing to review once you start the business.
When all this is ready, it’s time to fill it in with quality content, and among that content we talk about menu or digital menu. When establishing good SEO for restaurants, it is essential that all your services and products are in view of potential consumers to get their attention.
What is a user looking for when entering the optimized website of a restaurant? Their product: food. Also, if you reflect it in writing, you will be able to position the keywords of your dishes or food to appear earlier in the SERPs.
⚡ Develop your local SEO for restaurants
He Local SEO is one of the best techniques to attract potential consumers from our premises, since it is responsible for position those geolocated searches in which the user is not looking for something specific, but a service near their area.
The Google algorithm usually takes into account the websites that are optimized for local, since it understands that the user is more interested in knowing the places around him that offer the services or products he is looking for.
If it puts “cheap gyms” in the search engine, the first results will be the located around you or in nearby areas to its location, since it understands that the user is interested in those that are close to their residence or work. In addition, it will be implemented in Google Maps so that you can find it easily.
In this way, and to take into account and value the importance of Local SEO for hospitalityIt is necessary to know that more than 90% of users use the mobile phone to do searches, while more than 50% of potential customers search Google and check the store’s page on Facebook. The strategy will be carried out on this basis.
⚡ Perfect your Google My Business listing
Google My Business is the cheapest way to do SEO for restaurants, since it is a free Google application in which we can capture all the information of our premises (sector to which it is dedicated, hours, photographs, evaluations, reviews…) and that it will be the first to appear when a direct search.
Thanks to this tool, we can configure our website so that it appears on Google Maps and can be geolocated in local searches of a type of product or service. It is one of its many sections, in addition to many others (such as posts) that are responsible for giving a good image to the hotel business.
In addition to all this, the search engine rewards the websites that use your applications positioning them much better than the rest. Have you already updated your Google My Business file? It’s time to get on with it.
⚡ Adapt the web to different platforms and create simple forms
To improve the SEO of restaurants, it is important that the web is adapted to different devices (mobile, Tablet and desktop) available in the market; Google values this transformation positively, since it considers that the user experience is the main thing for define the quality of the web.
For this reason, the reservation processes with forms; If these are not clear and confuse consumers, they will never be resolved and the search engine will understand that they are not qualified. If these, on the other hand, are simple and fast, will be well received for your optimization.
⚡ Creation of Rich Snippets
The rich snippets are boxes under the main Google results that show detailed information about the website, the business, or a particular product (dates, prices, waiting times, calories, valuation, number of reviews … etc).
These are not widely used, as a web specialist is needed to include the data in the form of goals in the page code. However, they are a great opportunity for those who are positioning themselves for certain words; They represent an added value that, since they are not widely used, can raise you several positions.
How is it about informational pills that, generally, give more knowledge to the user about what they will find on their website, Google values that it is a positive aspect for them, and positions it at the top.
⚡ Use the photos and comments of your clients
Within the great digital world, there are Applications hotels, such as TripAdvisor or El Tenedor, in which users can not only Give your opinion about the place or its meals, but also upload photos, rate the site and each of its services separately, and get bonuses for future discounts.
This is where the interactivity of consumers plays a fundamental role, since, once they express their opinion and impressions, the strategy you want to use to promote your store will have no place: your review will be framed on the Internet and the rest of the clients will be guided by it.
This is a double-edged sword: if you have a lot of negative comments, the place could be a failure; But if the majority of reviews and ratings are positive, you might have a great impact in the world of SEO for restoration. The important thing is not to be afraid and offer the best possible service to customers.
Finally, we come to the great digital explosion: social networks for restaurants. Do you want to make yourself seen and promote yourself in a simple way? There is no better way than creating own content and feedback with local consumers.
The networks (Instagram, Facebook, or Twitter among others) have become a means of diffusion for businesses; in them, you can capture information, create content, design it in an attractive way and, in addition, it will allow you to interact with customers so that they themselves verify the quality of your products.
When carrying out your SEO strategy for restaurants, dissemination through these means is essential to position yourself in the SERPs. What do we do if we don’t have many followers? No need to worry! Even if you don’t have this factor at first, this will help you position certain products or services with your keywords.
✔ Do you want to know more about SEO positioning?
If you already have everything you need to know about SEO for restaurants, but want to learn much more about web positioning for any of your businesses, you are in the right place for it.
At Neoattack we have a complete and extensive catalog of posts that will teach you everything you need to know about him marketing, positioning, or graphic design. Are you going to miss it? Enter our blog and find out.