Three-dimensional books have been the source of inspiration for the Paris Geometry agency and creating the Nescafé: Pop-Up Café campaign, with which waking up and going to work does not have to be an activity in which you are alone.
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The agency has created an ingenious campaign with what anyone would do precisely when they wake up: go to work, get out of the subway, pick up your newspaper, get to work and read the news.
But when reading the news you can find two cups designed with the technique of three-dimensional books, that is, they are pop-up so that the moment you start you do it with coffee.