Facebook is an interesting option to meet and connect with potential clients. Therefore, having a complete and attractive profile on your fan page will be essential to get followers and, of course, retain them.
In this post we are going to focus on how to make a creative Facebook page, so that when a user arrives at your fan page they will be impacted by what they see about your brand and follow you without thinking twice.
Many brands do not care about their presence on social networks. They even abandon them over time. Something that, by the way, can damage your brand image.
If you want to make a good impression, your cover letter on Facebook will count a lot, so you must take care of how to make a Facebook page so that it is attractive to the audience of your brand or business.
How to make a creative and original Facebook page
To create an attractive Facebook page, one of the things that most impacts users is its design; this is your profile picture and your cover photo (or video).
But, in addition to the visual elements, there are other details that we will see below that also matter and are essential to optimize your profile. Take note!
➽ Add a profile picture online with your brand or business
In the profile image we recommend that you add your logo if you are a company, or a photo of yourself if you are working on your personal brand. The important thing is to add an image with which your audience quickly identifies you.
Tip: The photo must be of the highest quality. That is, it should not be pixelated and the appropriate size is 180x180px.
How do you think users entering your fan page would react to seeing a blurred profile picture? They would leave because you don’t give a serious and professional image.
➽ Invest in the cover when creating a Facebook page
The cover photo has a dimension of 828 × 315 px. It is the first element that your users will see when they enter your fan page. So take advantage of this space to impact them and leave a good feeling!
>> If you don’t know how to design a cover, take a look at the MadridNYC templates <<
We recommend that the cover be changed periodically. For example, when a special date comes and you have special promotions (Christmas, Valentine’s Day, Mother’s Day, Black Friday), or when there is a change of season.
➽ Complete the descriptions in detail
It is very important that you fill in these fields so that the user who does not know you at all knows who you are, what you do and what your objective is.
Therefore, complete the descriptions as much as possible, avoiding filler phrases that do not contribute anything, add links to the website, blog or e-commerce. And say what other social networks you have a presence on.
➽ Do not leave the “Information” or “About” section blank
Equally important are descriptions such as the “Information” section. Here, you must delve into explaining who you are and what users will find on this fan page.
Tip: This message must be short and original, since you must impact those users who first reach you.
➽ Create call to action buttons
This Facebook function is very interesting to us, especially when you want to take your users to a specific site (to a form on your website, to a landing page, to a YouTube video, etc …).
Facebook gives you numerous options to create calls to action. So, choose the one that best suits your goals.
These are the most common buttons that brands use:
- Contact (takes the user to a web form).
- Reserve (for restaurants and hotels).
- Buy (takes the user to a landing page or purchase page).
- Sign up (for subscriptions or registration forms).
- Call now.
- Watch video.
- Send a message (private by the platform).
➽ Create valuable posts for your audience
There are many brands that fill their feed with promotional publications, and they are not aware that the only thing they do is scare users away.
Try to make your publications varied. For this, we advise you to:
- 70% of your posts are relevant content.
- 20% are posts from other brands, influencers or bloggers who are not competitors.
- 10% is promotional content.
➽ Apply visual marketing to your posts
After reviewing the more technical part of making a hooked Facebook page, don’t forget your feed! An element that you must also take care of to give an attractive image to users.
Regarding the format of your content, keep in mind that, currently, what works most are visual and interactive content because they are the ones that generate the most engagement among the audience. The most prominent are images, infographics, videos, GIFs, memes or presentations.
Take the test and measure what content is most effective in your community with professional tools like Agorapulse.
➽ Highlight your most relevant posts
Do you want your users to see a specific post that interests you when you enter? You will only have to set the post so that it appears in your feed first.
For example, in case you have produced an ebook and want to sell it, you may want to post a post about your ebook for a while so that it gains visibility and everyone knows that you are selling this product.
Creating a fan page can be done by anyone, but if you want to make a creative Facebook page that will attract thousands of followers from your target audience, remember to follow these tips!
Also, you should not forget to publish regularly and check that the content you publish is interesting to your community. For this, you must follow an editorial calendar to organize yourself and know in advance what topics to deal with and what objective you want to achieve (educate, raise awareness or motivate the sale).
Do you have a creative fan page? What other elements do you think are necessary to make a Facebook page that impacts?