Whether you are already an established business or if you are taking your first steps in the world of online sales, this article about SEO positioning on Amazon you are interested.
In today’s world it is practically mandatory be present in online sales channels to reach potential buyers. If we analyze the behavior of Internet users, most turn to Amazon for information about the products they want before buying them, in order to compare prices, read recommendations from other users, etc. So have your products on Amazon and make a good marketing strategy SEO positioning on Amazon can be very beneficial for your business.
Why carry out an SEO positioning strategy on Amazon?
Surely, you are already developing some SEO positioning strategy in Google, but have you ever wondered what you can do to sell more on Amazon? And it is that, in this gigantic online business, almost all the clicks are taken by the products that appear on the first page of results, do you see how important it is?
Like Google, Amazon has its own algorithm, known as A9, and it is necessary to know how it works and develop a good strategy of SEO positioning on Amazon, to position your products well in this marketplace and sell more.
In this article we will show you how the Amazo’s A9 algorithmn and what are the key points of SEO positioning on Amazon that you must optimize to achieve the best positions for your products.Keep reading!
What is Algorithm A9?
To begin to understand how the SEO positioning on AmazonIt is vital to know a little about how your algorithm works.
It really is similar to algorithm used by Google to display your search results and also is based on SEO positioning factors such as keywordsHowever, there is a big difference that cannot go unnoticed. For Amazon, one of the most important SEO positioning factors is the conversions.
With its A9 algorithm, Amazon better position the best-selling products over time and with a higher conversion rate. And, of course, Amazon is a business and its main interest is in selling the products that give the most benefit.
So, what points must be taken into account and optimized to improve SEO positioning on Amazon?
Key ranking factors on Amazon
First of all, choose your keywords. Make a good keywords research for your products and search for those words with which users search for your products.
Make a list and choose specific words, long-tail type, that describe your product perfectly and with a high volume of monthly searches. You can use Amazon’s own search engine, there you will find some ideas and suggestions that can help you find the keywords with search intention transactional perfect for your products.
Once you have them selected, you should start insert them in titles and descriptions.
Titles and descriptions
Optimize titles of your products is key to get a good SEO positioning on Amazon. Include your brand name and selected keywords.
Enter a good description of your products. In this section you must provide the maximum useful information for users, it is your time to highlight the advantages of your product and convince users to buy it.
Highlight the brand, materials or ingredients. Specify the colors in which it is available and its size. If you can, talk about its quality, durability, and performance. In addition, you should take advantage of this section to enter the keywords with which you want to position yourself.
Apart from the SEO aspects for images, such as size or alt attribute.
The images are the visible face of your product, what the customer sees, and are a deciding factor when making the purchase. So better images equate to more sales. More sales to more profits for Amazon. And as a consequence, Amazon will reward you and better position your products.
So, include quality images of your products, which highlight their characteristics and in which the customer can clearly expand and pay attention to the details.
At this point, the importance of money to Amazon has become clear.
For him SEO positioning on Amazon, the price is a fundamental element. This platform negatively penalizes products that are priced higher than other similar items. Therefore, you must study the prices of the competition and set similar prices on your products.
The reviews, comments and ratings They are very important to achieve a good SEO positioning on Amazon, the more positive evaluations your products have, the better it will be positioned on Amazon.
We recommend that you pay attention to what users say, answer their questions and use the information they provide to optimize your product sheets. In this way, you will improve your brand image and provide more information to users that can be decisive for them to buy your products.
This service offered by Amazon for sellers refers to the product logistics management. It is created to make your life easier so that you do not have to take care of this process yourself.
Although there are several options, it basically consists of your products are classified as Prime and Amazon will take care of the shipping.
As you can imagine, nothing is free and this has a cost for you as a seller and a benefit for Amazon. So will it benefit product positioning? The answer is, of course it is!
By having Amazon Fullfilment the platform will reward you with a best SEO positioning on Amazon and with this, more sales, so the cost of this service will be covered.
Although in principle they are not the factor most valued by Amazon at the level of positioning, they do matter. So include offers and discounts on your products It can be a good strategy to improve the position of your products in the marketplace.
Additionally, these discounts can help draw the attention of users and increase sales, for which Amazon will reward you.
SEO tools for Amazon
Now that all the SEO positioning factors in Amazon that must be optimized have been clear, we are going to show you some SEO tools for Amazon that will help you plan your strategy in a simple way.
Amazon search engine
Own Amazon search engine is a very good tool to get keyword ideas for your SEO strategy. In addition, it will be of great help when it comes to categorize your products.
This great tool to search for keywords has a section to make a keyword research for Amazon.
This SEO tool for Amazon is freemiumThat is, it has a free version with limited options and searches and another paid option with many more customization options, filters, etc.
Although this tool can also be used to search for keywords, its strong point is that it allows you to track and compare your sales with those of competitors globally thanks to its sales trace function. With this data, you can analyze the competition and the market and see what they are doing to determine the best SEO positioning strategy on Amazon.
In conclusion, working on your SEO positioning on Amazon will help you make your products more visible and increase your sales.
We hope this post about SEO positioning on Amazon help you and help you boost your sales in this gigantic marketplace. Otherwise, you can always count on the services of our SEO Amazon agency to get the most out of your strategy.