Many of you may wonder: is it possible to position pages in the online sales giant? The answer is yes, so the next thing to solve would be:how to do SEO on Amazon? The question is not simple, and is that this eCommerce works with very different rules from Google; it has its own algorithmAnd, therefore, we must change our routines.
In addition, you will have to take into account that it only computes with OnPage standards; therefore, technical SEO is left behind. Therefore, in this Neoattack post we will explain all the guidelines to follow to position the products of the site web among the first in your search engine.
What is SEO at Amazon?
How to do SEO on Amazon is the set of positioning techniques that are applied on the web giant to increase the result position of a product in particular, with the aim of making it the first to appear in the eCommerce search engine.
When registering a product by the seller, the seller must carry out a OnPage series of techniques to get your article to appear, at least, on the first page of results.
In this sense, the use and number of keywords are important, but there are also a number of factors that we must take into account if we want to not only be listed as the first, but receive a large number of sales.
Reasons to do SEO on Amazon
To this day, it is not a secret that Amazon is one of the main online platforms for the buying and selling products by clients and companies that want to position themselves in their respective sectors.
Is the giant therefore a safe bet to sell our products? No. Uploading these to the page does not mean succeeding, so we must make a good and developed strategy SEO in order to increase the number of clicks and sales on it.
What are the differences between SEO on Google and SEO on Amazon?
If you have decided to position your product on Amazon following its rules, you must first know the differences from Google to do it correctly. The first and most fundamental is the objective of each search engine; while the first results in the products for saleThe second answers more general questions.
If we want to buy a canteen, and the Google search is “buy canteen”, the first result is probably that of Amazon, since it is the largest eCommerce on the web. However, when we search for the same keyword within the page, the results will be different.
On the other hand, while Google takes into account various off-page factors such as loading speed or links, the Marketplace only adapts to those techniques based on SEO Onpage due to its algorithm A9. It’s not that difficult, is it?
Factors that Amazon takes into account to position the products
When clarifying the process on how to do SEO on Amazon, we must mention that there is a series of variables, under which the techniques to be used would be established, which change the authority of each of the products when positioning.
What are these factors? As a result of the conversion of the goods that the page hosts, we can develop the following:
- Sales quantity: Although it may surprise us, the more a product sells, the sooner it will appear in search results. Convey that consumers liked this.
- Categorization: The category in which your product is attached to specify the result.
- Fulfillment of orders or “fulfillment”: Refers to the different ways of selling a product. It can be: sold and shipped by Amazon, in the Prime program, sold by a third party, or sold and shipped by a third party. Each of them will give you authority or subtract it when it comes to how to do SEO on Amazon. Be careful!
- Number and quality of keywords: Through a keyword research, you will know which is the best to position what you want to sell on the page. What exactly is a user looking for?
- Discounts and applied offers
How to do SEO on Amazon?
If you are wondering how to do SEO on Amazon, the first thing to keep in mind is that you are positioning the products, and not general information, within the results. For this reason, and as we have already mentioned, you must follow a series of techniques specific to the algorithm of the page for each of its elements.
But what elements are we talking about? Many agree with Google, but others have their origin on the eCommerce website itself, so you must adhere to your strategy our recommendations to optimize your products correctly.
The owner is the fundamental element of any page when it comes to ranking, which is why it is the first factor that you should pay attention to in the procedure on how to do SEO on Amazon.
Before you start writing the title, you have to do a search of keywords that lets you know which one to position yourself for. Once you make this decision, you must include it in this so that it is ranked first in the results.
One trick is to follow the product-make-model structure, and, depending on the product, add color, gender, available stock number, etc. You can add those most significant characteristics, but you do not have to occupy the 200 characters that the web offers you (although it is advisable).
Bullets or bullets
When you proceed to establish the characteristics of the product, you must choose the appropriate ones, since the rest can be used in the bullets that Amazon allows you to fill in. These will be the reasons why the user will want to buy it, so you must be careful and choose the right ones.
It is a form of structure that allows organize all these reasons and elements that define it, establishing a minimum of 5. These will be indexed by the sales platform to improve the positioning of those who are more complete and ensure the quality of customer response.
It is in this step where you must demonstrate your dowries like copy, and ensure that the customer opts for your product before that of the competition. What you want to sell and its characteristics have already been widely developed in the headline and in the bullets, so it is time to sell it in the best way.
It adapts its functionalities and everything that the consumer does not know to this description and sell and advertise your service as if it were the most important thing that the customer will buy in his life as a user.
Although this is not in plain sight of the consumer, you can include them in your descriptive text or in the different elements that make up the article to help its optimal positioning in the results of Amazon.
This is an essential step in how to do SEO on Amazon, since a correct use of your keyword or long tails adequate, it will allow what you want to sell to “rise like the foam” in the results.
Photos or images
It is in this step where the rest takes shape, and it is that, no matter how well detailed and described a product is on the Amazon website, it is not important or will be well received by users if they are not accompanied by some good quality photos let them visualize it well.
These have to be on a white background that highlights what you want to sell, and it should highlight those special features that accompany it. If you sell, as we have already said, a canteen, add an icon that, for example, shows that it is made of original bamboo.
Reviews on Amazon: a fundamental element to position
It is not uncommon that, if eCommerce seeks the satisfaction of users when buying a product on the web, Positive comments of these are a factor that makes each of them rise in the ranking.
However, these also have a number of standards. In order to be eligible for this benefit, the asset you are selling must have, at least, a total of 15 reviews with 4 stars; and, for this to be very positively affected, have at least 50 reviews.
On the other hand, having negative messages is something you cannot avoid or delete, since “the client is always right”. These evaluations can make you go from the first page to 10,000 in a matter of days, so you must take good care to respond to bad references politely and trying to solve the problem presented.
Ways to be penalized on Amazon
ECommerce is not silly, and when establishing how to do SEO on Amazon you must take into account that you can be sanctioned for this if you do not correctly comply with the rules or follow techniques that are not allowed. We can mention some of them:
- Fake reviews: Having your friend or coworker write a review of your product is no longer possible, since Amazon has networks capable of detecting your relationship with that person. Do it smart or don’t do it!
- Have a high rate of returns or incidents
- Shipping made by you: When Amazon manages your shipment, it will position you in a better way than if you do it yourself.
If you do any of these actions, Amazon can penalize you as much in the positioning of your products, even in the closure of your account.
Have all the techniques on how to do SEO on Amazon? Increasingly, professionals in the sector are working to improve the positioning of their products in eCommerce, so do not stay behind and follow all our tips to be the best in results!
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