One of the best options to create your online store is to use Magento. However, you should know that it is not enough to create a website and dump your content without further ado. A good strategy must be put into practice SEO in Magento.
As experts in digital marketing, in NeoAttack we know very well what to do in these cases, therefore, we want to offer you some keys to optimize your website Magento. So take note and try these tips and tricks to get the best results.
What is Magento and why you should use it
Before going on to teach you more about SEO for Magento, we need to know a little better about this CMS. Indeed, it is a Content Management System that allows the development of a multitude of projects related to ecommerce.
This platform, made with open source, allows you to create online stores, in addition to controlling aesthetics, characteristics and a multitude of functions and extensions for online commerce. In addition, this system allows said management and business be a lot simpler and more efficient.
It also allows you to create stores and content in general, capable of adapting to all types of devices. Although all this contributes to SEO positioning, in this post we are going to offer you help so that your business get a greater reach on the Internet.
Magento possibilities:
If you want to know what possibilities you have to improve SEO in Magento, you have to know all the options that this platform offers. In this sense, you have the opportunity to fully customize the design of your online store. How? Through various templates and plugins available.
For example, Prestashop has modules that have fewer configuration possibilities, and for greater customization, its internal code would have to be tweaked. In Magento this is much easier.
It also has the cross-platform option, which allows management of several online stores comfortably through a single panel. Therefore, you can carry out any management, consultation or change from the same place.
So this CMS allows check the stock, forecasts, as well as the analytics of your business from the same panel. In the same way, you have the possibility to view your orders, who buys, your most popular items, shipments, among many other options.
With regard to the customers of your ecommerce, you can develop an advanced management of them, and know who buys, how many times they have bought, address, telephone, etc. In short, you will have access to a useful database.
Magento includes the ability to add different payment methods to offer your customers all the facilities in their purchases. You can also adopt different languages. How? You will only have to create a “store view” linked to each of the languages in which you want your store to be read, and assigning it a different location.
Can you add plugins? Of course! Magento has marketing plugins for cross-selling or improving carts that have been abandoned. You just have to choose those that can help you improve your ecommerce.
Magento and SEO: the keys to gain visibility in your online store
🚀 Update Magento
Do you have the latest SEO optimized version of Magento? Keep in mind that in this way you will be able to implement the newest functions and features to improve your SEO strategy with the best guarantees.
🚀 Choose a web domain
If you are concerned about Magento and SEO, you should consider the option of choose if your web domain is with “www” or without it, but that the option that you have rejected can redirect the user to the main domain that you have chosen.
It is not advisable to choose both options. Why? If you have both versions, it is possible that the search engines consider that the content of your page has been duplicated. It is something that can negatively affect the positioning of your website, therefore, you should not neglect this aspect.
🚀 JavaScript and CSS codes
The JavaScript and CSS codes for your online store can be found at JS and CSS files that can be quite heavy. This could cause certain loading and speed problems, generally on your website.
So that SEO is not harmed you must bundle all these files and compress them. In this way, you can ensure that they weigh much less and it is possible to easily navigate your website.
🚀 Higher loading speed
The loading speed is one of the aspects that are valued to classify the results of a search in Google. For this reason, you must ensure that your online store goes as fast as possible and its speed does not pose any inconvenience to your SEO in Magento.
🚀 Your website map in Magento
Still don’t have a web map? The site map contributes to improving your web positioning in search engines, since you allow them to know all the pages that make up your web page.
🚀 Magento robots.txt files
For your SEO strategy in Magento, you should not neglect the robots.txt file. These they serve to give instructions to the various search engines, on what contents we want them to index.
What happens in Magento? This type of file is produced automatically, so it is very important that you stop to configure it. You have to bear in mind that the one that originates by default, and the most recommended, from robots.txt in Magento is “INDEX, FOLLOW”.
🚀 Avoid duplicating content
Published content can become a serious problem if you want to keep SEO optimized in Magento. So be very careful with this, duplicate contents are usually detected when a search engine tracks variations of the same product card on several pages.
🚀 Take care of the links
Don’t forget to pay attention to the links that you include in your ecommerce, especially if they are links to pages without content. You must be attentive to be able avoid linking to pages that lack content or have low quality.
🚀 Friendly urls
Enable and create friendly URLs to optimize SEO in Magento. Note that each web address must be specific and use the keywords of each category or product sheet.
🚀 Meta Titles and Meta Descriptions
The Meta tags They are essential for the SEO of your website in Magento. Therefore, do not neglect the Meta Titles and Meta Descriptions of categories, products and pages of your site. To do this, you must adjust them to the SEO strategy and use the appropriate keywords.
🚀 Other tips to improve SEO in Magento
The SEO writing it is an essential aspect when uploading your content to your online store. In this way, you can optimize your categories, content pages, product files, and ultimately, your website.
Don’t forget about your images or multimedia content, as well as maintaining a correct internal link. In the same way, you will have to modify the stock of your products appropriately so that Google does not penalize you.
You can also value the opinions of your customers. In general, the interaction with customers is very positive for SEO in Magento.
Has this article been useful for you? In NeoAttack We hope we have helped you optimize SEO in Magento. Do not forget, that in our digital marketing agency we can enhance the possibilities of your business, with the best guarantees. What are you waiting for to achieve the success of your business? 🚀
