Do you need to learn to do SEO for travel agencies? We assure you that yes, since the tourism sector is one of the most competitive in Spain, so there is no doubt that you are going to have to hire a professional to carry out a seo audit to correctly focus the strategy you need.
When doing seo for travel agencies you have to take into account two questions:
- Offer the user quality content and original that attracts attention and invites you to dream of your destiny.
- Position your page well, since you can offer dream trips but, if nobody can see them, your work and effort will be useless.
Do you want to give your business the little push it needs? Keep reading and let us help you.
4 tips to make a seo strategy for agencies
Before posing what is the web positioning strategy that most interests your business, you must take into account several issues.
Know what your buyer persona is
Not all agencies are for all tourists. That is, the type of trips you offer, the rates and your location will largely determine what the target audience you are targeting.
To start doing seo for travel agencies the first thing you should analyze is how are your tourists: How old are they, purchasing power, where do they live and what are their hobbies.
In this way, you can include within your seo strategy for travel agencies, content that is of interest to your future clients.
For example, imagine that you dedicate yourself to making low cost trips and write a post with the 5 luxury restaurants in Gran Canaria. Don’t you think that this type of content is not interesting to your clients?
Research your keywords
A fundamental step in seo for travel agencies is choose the keywords well for which you want to position.
Once you know what your buyer persona is, you have to know what they are the terms that they use in their searches and that they intend to find.
You must distinguish the contents of your website into two categories: transactional and informative pages.
In transactional you will have to use terms that the user uses when they want to book a trip and in the news you will position the words that your future client uses when he is informing himself.
Another point to keep in mind is search volume. At first focus on long tailLonger keywords with fewer searches but less competitive. In this way, you will gain ground against large competitors such as Booking or Tripadvisor.
Keep in mind local seo
When we search for a service we do it from somewhere. Therefore, it is convenient that approach your seo strategy to the areas where your tourists come from.
In this sense, when doing seo for travel agencies we find a wide range, since there are companies requiring international seo because its tourists are foreigners and there are others who want to focus their strategy on specific areas and bet on local seo.
Only you know what is the volume of your business and how far do you want to expand it.
Create a blog with personal content
Yes in other sectors a blog is highly recommendedIn the case of doing seo for travel agencies it is a vital question.
Think that when we want to travel to a destination the first thing we want Finding is information about him. Knowing its beaches, its cultural corners, its customs and receiving the best advice are some arguments that little by little will convince us that this destination fits with our dreams.
It is important to remember that a trip is not something a priori tangible, so Your content must sell an experience.
Offer complete and original information with striking photos (if possible their own and of good quality) will give you a clear advantage over your competitors.
SEO guidelines on page to seo in travel agencies
Now that we have seen the first steps to seo in travel agencies, we want to introduce you a little to the seo criteria on page.
The seo on page are the factors that influence the positioning found on your page. Almost nothing, but do not worry, in this post we will give you the most important brushstrokes for seo in travel agencies.
Optimize page titles and descriptions
Two of the most important SEO aspects are seo title and meta description.
The title seo is one of the places are where a keyword is best positioned so it is important to include it in it.
Regarding metadescription it does not position itself as such, but it is important that it is attractive and that responds to the concerns of our future client to increase the CTR (the clicks your content will receive on the Google SERP).
Think of both elements as the first thing your customer will see when they find your content. Thus, they must have an attractive copy and emojis that attract attention.
Let’s say it’s like the front door. If it does not attract attention, no one will want to visit what is behind it.
Be careful with the images
As we have mentioned before, another key aspect to do seo in travel agencies is the images. In addition to being attractive, we must take care that they do not have much thought and that the keyword is included in the alt tag in all of them.
Control your charging speed
Nobody likes it enter a website and wait for it to loadIf this happens quickly the user will go to another page where they find the same thing.
Therefore, it is important measure well how long it takes to load our page and optimize it well.
Images with too much weight, too much java scrip or Unnecessary plugins will slow down our loading speed.
Watch your urls
The urls of your project are also very important when seo for travel agencies.
Check that be friendly and include the keywords that you want to position.
Are you going to do seo for travel agencies? Boost your business and invite your future customers to dream. Let us help you. Contact us.