Throughout its existence, the Xerox brand has had many different logos. Xerox started in 1906 as the Haloid Company, a manufacturer of photographic paper and equipment. Twenty years later, Chester Carlson, inventor of a process known as electrophotography, approached the company to see if they wanted to invest in its new technology. Until now the Xerox logo, which was not yet called that, was this:
The first redesign of its logo was made in 1938 and only a rounded rectangle was added to the background.
Xerox: The World’s First Photocopier
In 1959, the world’s first photocopier was launched under the name Haloid Xerox 914. The copier was so successful that the Haloid company changed its name to Haloid Xerox and the logo had to be redesigned.
By 1961, the company was renamed Xerox only, and the world’s first photocopier began to be widely marketed. Lippincot designed this new version of the logo that only showed the company name written in huge blue letters “Xerox Corporation” was readable.
In 1968, the word “Corporation” disappeared from the Xerox logo and the “Xerox” part remained, and was a little more light blue, a redesign created by Chermayeff and Geismar. This logo lasted until 1994:
In 1994, it changed the Xerox logo entirely to an X digitized in red by the Landor agency. At the same time, the brand name was also used in red.
In 2008, the Xerox brand changed its logo to the one we know until now. Its font was completely modified and the X was placed on a sphere. The Xerox logo design is the representation of Xerox’s strong bond with its customers, as well as the tradition of innovation and ingenuity.
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