Knowledge how to convert leads into clients sometimes it can be somewhat complex and many factors are involved in the process. You may have a working website, but maybe you’re targeting the wrong audience. You may also have a campaign to Inbound Marketing very powerful but your website does not perform as it should.
It is at this moment that lead qualification becomes a very important step in converting leads into sales. How does it work? What tools can be used to take advantage of it?
If you want to make visits to your blog become sales of your online store, at NeoAttack we tell you everything about lead qualification and how to convert leads into customers.
What is lead qualification?
At moment when a person visits your website A multitude of alternatives can occur. It is possible that you are only passing through and that the stay time is not more than one minute. Maybe he has an idea already established in his head and wants to know if what you offer is what he needs.
What is a Sales Funnel? Can I sell more with a Funnel?
Lead qualification manages to convert leads into customers by helping you discover what type of person is entering your website. It is the process in which your website leads are classified and prioritized so you know the chances that you can become a customer.
In this way, you can focus on real sales opportunities and know how to more easily meet the needs that person needs you to cover for them.
Tools and tips for converting leads into sales
So, How can you convert those leads into clients? There are several ways to achieve this and there is also a wide variety of tools or strategies that you can implement within your marketing strategy. If you want to know what they are, keep reading me.
Automated programs for lead conversion
A good alternative is to have computer programs or softwares that allow you to manage and collect more data about the leads on your website. The more information you have about them, the easier it will be to determine if they are a potential customer or not, and you can also determine how your business is going to relate to that person.
A great example of this is the automated solution designed by Pathmonk. Thanks to its program you can collect much more information about the people who interact on your website It will also help you offer them a much more personalized purchasing process based on their online behavior. With these types of programs, you could increase the number of leads that become customers by up to 40%.
Create a realistic buyer persona
How is the ideal client for your company? What type of profile do you have? It is important that you know for sure what kind of audience are you targeting so that once you contact them you have a greater chance of success.
For this, we recommend that you work well in create a buyer persona It is detailed and realistically meets the expectations you project on your customers. This means that you create a generic profile of the type of people you would like to convert into clients so that it is easier for you to know who to contact and who not.
Strategic contact forms
The place or structure of your contact forms can make you attract a greater number of leads or that they have a higher quality. Try place them in visible places within your web page, such as on the side.
Equally, We also recommend that you get their attention and that you give them reasons to contact you.. Many people will not want to leave their information for fear of being overwhelmed with thousands of emails, what can you offer them? Why should they contact you?
Contents that add value and adapt to your audience
Are you spending time on the type of content you share on your website? Do you think it can be useful when converting leads into clients? There are many types of content that you can include that could help you get more sales. Some examples are blog posts, emails, guides or ebooks, surveys, videos or podcasts.
In order for your content to help you convert customers to leads, they must be very well focused and must serve a specific purpose. What do you want to get from your potential client? What can you give him to convince him?
A trick that has always been used is to address a possible need and present your business as a good solution for that need.
Upload quality photographs, interesting videos or infographics that catch their attention but also represent the identity of your brand and talk about what you are selling. That’s the perfect match for content that is compelling.
Content creation: Learn how to earn money
Personalized email marketing
In the world of marketing, it is very easy for our brand to end up depersonalizing and for us to be seen as a company rather than as people. However, A good way to convert leads into customers is through personalized treatment.
It is true that, sometimes, generic emails can be very useful to interact with leads. However, what will win you all is showing them a personal treatment. So the best is contact them through emails from people who are part of the company, real people who take care of advising them specifically.
In addition, you can also take advantage of tools such as the automated Pathmonk solution that I mentioned earlier to send emails with information that is adapted to each type of person or lead.
These are some of our best tricks! If you want to know more about lead qualification click on the following link: More information about qualification of leads.
At NeoAttack we are experts in Inbound Marketing and in developing strategies that help you increase the acquisition of leads and their conversion. If you want to transform your business, do not hesitate get in touch with us. You are one step away from multiplying your sales.