In order to know what the current consumer and the next generations like, it is necessary to explore the strategies and actions to establish the leadership framework of a brand in the near future, based on real case studies.
To obtain such information, it is essential to participate in the Management Program “Marketign Consumer Trends“, Which will be taught by Álvaro Rattinger, Director of Operations for Merca 2.0 magazine.
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The world environment is constantly changing. It is essential to create strategies that reach the consumer at the right time and in the right place. Understanding consumer preferences, attitudes, and environment is critical to brand success.
Marketing School presents the managerial program “Consumer Trends in Marketing”, which focuses on keeping informed and updated to all those who continue with the interest and concern of always innovating and improving their work and academic development.
This course is undoubtedly a unique learning opportunity that will allow you to achieve the experience and skills necessary to obtain a better position in the workplace.
The program is divided into two sessions:
First session AUGUST 15 from 9:00 a.m. at 18:00 p.m.
❖ Trends in society
❖ Understanding the consumer
❖ Framing effect
❖ Overview of consumer opportunities
❖ Who are we talking to?
❖ The current social and economic environment and its consequences for consumption
❖ Strategies to better communicate to the new Mexican consumer
Second session AUGUST 22 from 9:00 a.m. at 18:00 p.m.
❖ Predictive analysis in marketing campaigns
❖ Purchase factors
❖ Types of branding efforts to
❖ Brand experience
❖ Location based marketing
❖ Mass customization
❖ Case studies
❖ Automation in communication strategies
The program will be led by Álvaro Rattinger, who launched Merca2.0 magazine in 2002 where he is currently Director of Operations. He participates in Radio Fórmula in the program Fuego Cruzado with Eduardo Ruiz Healy as well as in the program Barra de Opinion on TV Azteca.
The place to be held is within the facilities of Torre Mayor, México D.F.
For more information you can contact the phone numbers: 5516-2346 ext. 165, 5219-5770 or toll free 01800-715-7444
Email: [email protected]
You can also visit the EDEM site and download your enrollment application and program here.