If you want to achieve success in your architecture business, you can not only limit yourself to creating solid and resistant structures in your designs and plans, but you must also apply it to your positioning strategy SEO for architects.
But you still don’t know what SEO is or how you should use it? Then you can’t miss this post! The SEO strategy It is a fundamental factor, which you have to master, to achieve the proper functioning of any business on the Internet, therefore, if you want to face your main competitors, you should not neglect it.
In this post, we show you the main keys so you can optimize the SEO of your site and get the most success and authority in the search engines.
What is SEO for architects?
Before showing you what steps you have to take to optimize SEO, you should know what it is about. SEO consists of applying a series of actions and techniques to increase the traffic of a website and improve its positioning in search engines. So, effectively, SEO will be a great ally for you and your business.
What is SEO for architects for?
As we have just seen, SEO is a fundamental part to be able to give visibility and get traffic to your website. And it is that, through these techniques and tools, you can make users can easily find your business architecture on the internet, stand out from the competition, and offer your services to a greater number of people.
In short, by applying this strategy, you make it easier for search engines to understand what your website is about and what type of users may be interested, therefore, Anyone who asks Google for an architectural site or an architect can find you. But for this, you must know what are the keys to optimize SEO for architects.
How to position your architecture website?
If you want to optimize SEO for your architecture website you must carry out a series of tasks. Below, we explain what they are and what they consist of:
The analysis and obtaining the keywords or keywords It is one of the essential tasks of SEO for architects. So you should look for what are those words that define your business or service, also taking into account what is your target, competition and objectives.
When you have defined the keywords, you must take them into account to organize an effective content strategy and, thus, be able to avoid possible positioning problems by not Correctly match search intentions.
As a good architect, you will know that organization is essential to establish any type of architecture, and the same happens on a web page. Therefore, we must take care of the information architecture of our website.
A correct organization on a website will allow users to easily navigate it and, therefore, that Google can crawl and index the site to Climb steps in search results.
As with the organization and structure of a web page, we must also organize the content structure of our site very well. And for this, it is best to use headers to correctly hierarchize the information and make it easier for users to read. And of course, you will also have to take care of the SEO copywriting to get them to be positioned.
Another task you have to do to optimize SEO for architects is optimize metatags, that is, the tagging and coding of your website. If you have ever used the WordPress content manager you will know the Meta Title and the Meta Description. These two are essential to provide semantic information to search engines.
Don’t forget about interlinking, the internal linking strategy It is essential to correctly distribute the link juice of your website.
Another aspect to consider, in relation to SEO for architects, is the indexing of the contents of your website. In addition, you must know that not all the contents of a web page are interesting, with respect to web positioning, therefore you must give instructions to bots through files such as robots.txt and sitempa.xml.
Don’t forget about Mobile SEO for architects. It is essential that detect and correct errors that may occur in mobile versions, since Google takes into account the performance of the web, the traffic it receives, if the advertising occupies more than 30% of the screen, pop ups, indexing, etc.
It is also convenient to obtain Friendly URLsThat is, addresses that, by structure and form, are easy for users to understand. This will favor the user experience, and therefore, will improve SEO.
For this, we recommend a very useful WordPress plugin, WordPress redirection if you are working with SEO for architects in this content manager.
The image optimization, Whether you work SEO in WordPress, PrestaShop, Magento or any other, it is an essential task that you must carry out.
The image is a fundamental aspect for the user, since the products and services cannot be touched, smelled or tasted, so the sight will be the only sense with which it will be possible to value what is offered to them.
The main thing here is to include quality images, but not too heavy. Therefore, the SEO work here is to transform the image to a suitable format and weight, add a title, description and the ALT tag to favor its positioning, accessibility and the general performance of the website.
Beware of SEO off page, because with the proper Linkbuilding strategy You can make your site the jump you need in the Google ranking. However, it is not a simple task, since you will have to take into account various aspects: Page Rank of the domain, anchor text, types of links “do follow” and “no follow”, etc.
If you want know more about off page SEO, you can continue learning here.
⭐Analysis and monitoring
This task is very important for the SEO of your architects site. To get your rankee website, you must constant SEO analysis and monitoring and, therefore, of all the previous tasks to verify that everything works properly.
But don’t worry, because you can use some SEO tools. In this way, you can get data on the performance of your site, the possible mistakes that are being made and, therefore, you will have the possibility of putting solutions. Also, you can act in the face of a sudden change in Google’s algorithm.
As you can see, working with SEO is not that difficult, you just need to have some knowledge, time and effort on your part. But if you prefer to have professional and specialized help, NeoAttack We can help you improve the performance of your website and your business. Contact us!