Today at NeoAttack we are going to show you how review Google My Business, a topic that is increasingly important for business, especially those with physical premises, as improves positioning at the local level. 👍
But before going into the matter, here I leave you several articles so you know more about Google My Business and about local positioning:
Reviews are a very powerful weapon of Google My business, can elevate or knock down a business reputation in less than you think. But let’s go in parts …
What is a review.
Reviews are the opinions that users or clients leave about a business. If you give a good service, your customers will want to leave a good review to help other users choose your business over your competition. There are several portals, such as TripAdvisor, Bookings or El Tenedor, which have specialized in offering users business reviews.
Google, in particular, has a star system that makes it easy to leave a rating. It is interesting, and very good for the business in question, that you not only leave a valuation but share experiences in the text box and, if possible, share business photos since this will help other users to know the business, both for better and for worse.
What are the reviews for?
Reviews on Google, those that appear in a Google My Business file, they will help you mainly to:
✔️ Improve the local SEO positioning of your business. If you have a lot of positive reviews on your Google My Business tab, you will have a better chance of ranking Google first for local businesses, the famous “Snack Pack”. 👇
✔️ Improve your brand image and build trust. If you have the best valuations in your sector, your reputation will be stronger than that of your competition.
✔️ They help you get out earlier in the results of Google Maps. Google values the number of reviews you have so that your card comes out earlier in the map results.
How to make a review for Google.
As a user, you can write reviews of the establishments you visit offering your experience to other people.
Here are the steps you need to take to write a review:
👉 Do a Google search for the business, both in the search engine and in Google Maps.
👉 Look for the reviews section, you will find a box indicating that you can leave a review.
👉 A window will appear in which you can add the punctuation, a text and even photos of the business in question. When you have finished clicking on publish. 👍
The review you just wrote will be public, so any Google user can read it and can see your photos.
Characteristics of a good review oriented to local SEO.
The best SEO review that you can get on Google is the one that meets the following characteristics:
✔️ It is written by a user who has many previous reviews. It gives much more credibility to a user who has many reviews compared to one who only has one or two.
✔️ That the user has added a photo. A review with a photo is much stronger than one without it. If it can be geolocated, much better. Photos make other users know what your business is like and therefore makes the review more credible.
✔️ Containing keywords for your local positioning. For example: the best Digital Marketing Agency in Madrid. So your business can rank for the keywords that interest you.
✔️ Make it an extensive review and have a possibility of response. It is always recommended to reply to all reviews (both good and bad) and include keywords oriented to Local SEO to reinforce the positioning.
✔️ A review written by a very high level Local Guide. The Google Local Guides program rewards users who leave more reviews on the Google My Business tabs. So Google rewards the most loyal users for what, a user with a high Local Guide score will be more influential than someone who is not.
Ways to get reviews for Google Maps.
There are many ways to get good reviews for your business without falling into bad practices, you just have to be creative and you should not be afraid to ask. 😉
Our recommendations for getting good reviews are these:
1. You can ask them to friends and family: We already know that when you start it is very difficult to have reviews on the Google tab. Everyone starts here, asking for reviews from people in the closest environment.
2. Ask for reviews from satisfied customers. If you want to use this system, encourage your customers by offering them something in exchange (a discount, a promotion or similar), so they will be more receptive to leaving you a review. The ideal is not to have to ask for it and that your service is so good that people want to share it. 😉
3. Groups on Facebook or WhatsApp, exchanging reviews between group members.
Remember that the more positive reviews you have the better your positioning on Google Maps, since it prevails above all that the users are happy.
Google policies for reviews.
As important as knowing how to write a review is know Google’s policies to write them.
Google may reject a review if it considers that it violates its policies. So you know what to expect when leaving a review, or when you want to remove one from your business for inappropriate content you have to consider the following:
👉 Content must faithfully reflect business experience and it should not be published just to manipulate the valuation of a place. Fake content or the same content should not be published multiple times; nor should you publish content on the same place from different accounts.
👉 You can only post content based on your experience or questions about business experiences. You don’t want to write about the experience of a third party … if only to do your cousin a favor. In addition, Google will withdraw comments political, social or personal criticism.
👉 Illegal content or content showing illegal activity is not accepted. This point is very evident … but there are people who continue to do so.
👉 It is totally prohibited by Google to publish a review of your own company, to publish a work experience that does not matter whether it is current or previous, and to publish content about the competition to manipulate their evaluations.
Buy reviews for Google My Business
Buy reviews It is a very common practice for companies that can afford these services, as they save a lot of time and resources. It is not an illegal practice, but if you do it, do it well, since Google does not like these practices.
There are platforms that allow us, for a small fee, put quality reviews on Google My Business.
Of all the platforms out there, these two are the ones that have the best results:
▶ Titanobox: Through a simple management system, this tool will Lets you buy as many reviews as you want for Google My Business. The more reviews purchased, the cheaper it will be.
▶ Imperatool: This tool allows you do review campaigns for Google My Business. Every month they get you the number of reviews you need.
It is not a very reliable practice, since the control of the reviews is lost, so although we include this point so that you know it, we always recommend that the reviews are real and reliable, both for users and for Google.
Do you want to improve your Local SEO? Go to the experts.
If this Google My Business and the reviews sound like Chinese to you, or you don’t have time to watch, trust the Madrid Local SEO agency that offers you the best results.
What are you waiting to be part of our community of satisfied customers? 🚀