Many brands have been concerned that their Instagram posts are not powerful. What’s going on? Organic visibility has dropped and this is due to successive changes to the Instagram algorithm.
However, Instagram Stories has become the perfect ally to increase the visibility of your brand, even considering its perishable nature. But if the stories are ephemeral (only 24 hours long), how can they have so much potential to increase reach?
The story format offers interactive and immediate content (in real time), and this is what makes it so effective. Therefore, you must work your visibility on Instagram Stories.
For many, even today, stories are an forgotten (even unknown) Instagram tool. Therefore, in this post we will help you with some tricks and ideas to take advantage of it and we will reveal how to increase visibility in Instagram Stories and, thus, maximize your reach.
Main factors of the new Instagram algorithm
The last change in the algorithm of Instagram is focused on the user, in responding to their needs. How? Offering you interesting and valuable content. Therefore, we now have different types of profiles on Instagram, whether you are a brand, personal profile or creator.
These are some factors that the social network takes into account when granting us more or less visibility:
- Engagement and interest from users.
- Relevance of the content.
- Metrics for the most recent posts.
- Time per session and profile visits.
Important: If a user interacts more with your brand, you will have more possibilities of appearing in their “explore” section. Which means that you also appear in the search for similar profiles.
➽ Benefits of Instagram stories
After seeing what factors Instagram takes into account to maximize reach in stories, you may start to get an idea of why your posts are not being as effective as you expect.
However, you should know that there is something that can help you give that boost you need in this social network, and it is of course thanks to the stories, given that:
- They are located in the upper area of the application, giving priority to other content.
- They occupy the entire screen of the device and that favors the user not to be distracted.
- You make sure your followers don’t miss any updates you make.
- Linked stories have a good opening ratio.
Tips and ideas to gain visibility on Instagram Stories
Don’t forget that you can increase your reach on Instagram if you work on strategic marketing actions on Instagram by and for the user (who is the main protagonist).
Today we want to show you in this post what is working when it comes to increasing visibility in Instagram Stories, so you can start testing these strategies as soon as possible:
➽ Interact with other accounts related to your sector
The first thing you should do is interact with profiles related to your sector. One of the factors that Instagram values to enhance your visibility is the engagement that you generate (or engagement rate).
But it is not enough to interact with any profile, nor do it in any way. Quality also matters and, therefore, you must carefully select those accounts that provide that value.
For example: If your company is a car brand, you should interact with influencers from this sector and other brands from the automotive sector. This way you will make yourself known to the right audience.
To do this, go to the Instagram recommendations option, search for content using keywords that interest you, and go to the people search bar. You can also search hashtags related to your business to discover valuable accounts (that are not from your competition).
➽ Share your feed posts with your followers
Many users will miss your feed updates, but if you share these posts in your stories, they will be more likely to consume your content.
The algorithm will count both your feed and your stories globally. Therefore, we advise you to reinforce your content in stories, since users prefer this format.
Remember to follow in stories the philosophy of your business. In other words, use your corporate colors and the same tone of communication.
➽ Take advantage of labels to encourage interaction
Another way to generate interaction with your followers is to tag them in your stories. They will share your story on their profile and will respond to you with another story, as if it were a chain.
Many brands make this use in the form of games or challenges. It is a fun way to entertain and engage users.
Extra tip: If, in addition to the labels, we add a survey, question or any sticker, this will further improve our engagement.
➽ Do some hashtag research
The hashtags on Instagram are extremely important. And in the stories it was not going to be less! So add the most relevant hashtags related to that post.
Something we recommend is that you do an investigation of hashtags and try to avoid the most generic ones, since these will have high competition, so users will have a harder time reaching you.
Go for ‘longtail hashtags,’ which are more specific. There will be fewer posts and therefore users will be more likely to hit you.
Example: If we search for the hashtag “web development” we see that there are more than 1,600,000 publications associated with that hashtag. But if we search for “web developmen agency”, it has only 6,387 posts. If you use the second hashtag in your post related to web development, you will have the possibility that more people will find you.
➽ Make direct from your stories
Videos are another format that users demand the most. But within the videos, the lives or live shows are the ones that are generating the most interest from users. And it is through these that you get closer to the public and show your most human side.
Here are some ideas for you to do live:
- Solve questions and doubts.
- Educate on a topic as a webinar.
- Conduct an interview.
- Invite a friend to the broadcast and generate a discussion.
- Spread a message and entertain your audience.
Tip: Save the live and then broadcast the replay. So those people who could not attend live, have the opportunity to see it at another time.
➽ Check that users can share your stories
One of the things you need to do in order for your followers to share your story with others is to have this option activated. We tell you how to do it step by step:
- Go to the ‘settings’ option.
- Select ‘history controls’.
- Check the ‘allow sharing’ box.
Given the changes in the algorithm of Instagram, you have no choice but to make attractive and interesting publications for your audience, in order to attract their attention with quality content.
In addition to valuable content, you should not lose sight of the factors and parameters that the social network considers most important when it comes to giving visibility to a brand.
To help you give that boost on this social network, Instagram Stories has become the perfect tool to retain your users longer in your posts.
Therefore, in this post we have left you some ideas and examples that will serve as inspiration to increase your visibility on Instagram Stories and, ultimately, on the most popular social network of the moment.
Which of these ideas is already giving you results? What other strategies can you think of to increase visibility on Instagram Stories?