The SEO in tourism plays an important role that is being, at the moment, very little exploited. In a sector as competitive as tourism, it is becoming increasingly complex to be able to position yourself on the Internet above the rest of the competition.
How can we make our website known? Is having a good presence in the online world really so important? Isn’t it worth just having a website? What else should we do?
From NeoAttack, as the experts we are in organic positioning, We know the importance of working your online presence well and improving the experience of the user with SEO. Tourism is, of course, a complex industry and, therefore, you must adapt your digital marketing strategy to it.
Keep reading this post, you are about to know all the answers to your questions.
Why is SEO so important for tourism?
You probably already realized that the way we plan our vacations is no longer the same. However, now a large percentage of the trips that are planned are made through the Internet. Whether you are a hotel chain or a travel agency, being well presented on Google is essential.
According to the Tourism Management School Ostelea, up to 90% of tourists use their mobile phones on vacation. This, although it seems to be a fairly high percentage, does not surprise us.
This means, therefore, that you may be losing a large audience if you do not advertise well in the online medium. Now we look for the hotel on the way to work for that Easter break and when we get home we comfortably reserve our room from our computer.
Do not worry! If you have come this far you are on the right track. Now that you understand why you should invest in SEO in tourism, it’s time to show you how you can do it.
How to use SEO in tourism and improve your visibility
You may have already taken the step into the digital world but still don’t know what else to do. You can have your website very well created, but if you don’t worry about capturing the attention of your audience, you won’t get real results. Here are the best tips for applying SEO to tourism.
Position yourself in a specific destination
As we have said before, the competition in the tourism sector is quite high and, therefore, you have to find ways to position yourself well and differentiate yourself. When you are doing Keyword Research for your website, We recommend that you include the name of the destinations to which these are focused to attack a much more segmented and accessible field of action. For example, “Gran Canarias four-star hotel”, “Ciudad Real vegan restaurant” or “Pinto travel agency”.
Segment the Keyword Research
This point is closely related to the previous one. Another way to adapt SEO to tourism is by doing a Keyword Research using much more concise keywords. Instead of focusing on those of the first line, much more competitive, it will be more useful to start with some that are more specific and having a more longtail nature. Some examples would be “activities for couples in Malaga”, “family hotels full board Tenerife” or “what to do with the family in Madrid”.
Obviously you will observe that the search volume of this type of keywords is much lower, but this also It will allow you to more easily ensure that you reach your audience more effectively.
Social networks They are already a tool that you must have fully incorporated into your digital marketing strategy, so don’t forget about them either. They are a good way to advertise your tourist services and to be able to link to the contents of your website.
Remember that a large part of your audience will come to you from the Smartphone, so that social networks can become an ideal way to get there.
Post the new offers you make, show a more personal face of your business or make daily posts that provide interesting information for your followers. All this will help you improve your positioning now gain more web traffic.
Adapt the web in Responsive Design
In line with what we have been talking about throughout this post, your website must be adapted for Smartphones and tablets. This is very important for all types of businesses, but even more so for those in the tourism sector.
In SEO for tourism, the user’s online experience must be improved to the maximum. This means reducing the waiting time until the web loads, that the internal architecture is intuitive or that it does not collapse or misalign when viewing from a mobile phone. All this you will get if you take into account the Responsive Design.
As in any type of SEO strategy, you should not forget the links, both internal and external, that is, link building. Increase the quality of your content using external links that are related and useful to users, which will be very well favored by the SERP’s or search engines.
Create interesting content
It is possible that the contents of a website is the last thing you may have stopped to think about. However, these are just as important as the rest of the advice we have provided and they assume, in part, the central skeleton of any SEO strategy.
Using everything you already know about SEO and tourism, Take advantage to give valuable content to your audienceMake blog posts that are interesting to users and that are providing them with truly useful information. It is also interesting that you work well with the language you use on the website in general to give a much more careful image.
Create your listing in Google My Business and invest in Local SEO
The title of this section pretty much sums up what you should do with your SEO. Tourism is a sector, as you know, very competitive. The have a token of Google My Business It will make you much more visible to the eyes of people who are looking for services similar to the ones you offer who are in the area.
At the same time, do not be afraid to focus your strategy on local SEO, believe it or not, it will help you attract a much larger number of customers and position yourself ahead of your competition.
This would be it for today! I hope this post has been helpful and that from now on you know how to make yourself noticed among the competition.
Don’t forget to keep visiting our blog to find out the latest in Organic Positioning, Web Development or Digital Marketing. We are always adding new content!
On the other hand, If you think that managing your company is becoming an uphill task and at the same time you do not see results in your digital marketing campaign, do not be afraid to contact us. We will give you a budget adjusted to your needs without any commitment!