Getting a good position in the search engines can determine the success of your content and, therefore, that of your business. To achieve this, it is essential to know how to carry out a good natural positioning strategy in search engines and, therefore, we want to tell you which are the main SEO techniques.
Having the best possible positioning for your blog in search engines is a complex task, but not impossible. Of course, this requires some more specific knowledge, as well as mastering some tools that can facilitate this work. So if you need information about what are the main SEO techniques or how to write SEO content, don’t miss this post!
Improve your SEO positioning in Google – SEO techniques
First of all, we have to clarify what SEO is or Search Engine Optimization. It is about that strategy that consists of the application of a series of techniques to develop and modify content in order to adapt it to the requirements of search engines and thus improve positioning in search results.
As you know, there are many search engines available to the user (Google, Bing, DuckDuckGo, Hulbee, etc.) However, Google is the most used and recognized in Spain. For this reason, we will focus on explaining the main techniques to improve your SEO positioning, as well as how proper SEO copywriting is carried out.
SEO requires numerous analyzes, tests and constant corrections to hit the right key and achieve optimal results. In other words, it is a long-term job.
In any case, there is no single formula that guarantees the success of your content on Google, but we can teach you the Fundamental SEO techniques to help you better position your blog on Google.
➞ Create quality content regularly
One of the fundamental techniques for SEO is content marketing. Creating quality content on a regular basis can help us increase visits and attract our target audience to our blog.
For this, we have to be very careful when choosing the topic on which our content will be, since this must be of great interest to our public.
And to keep these visits, we must include content periodically, as well as constantly updating our content. And, of course, knowing how to write SEO content.
➞ SEO Copywriting
The way in which we write our content It will condition whether our text conforms better or not to the demands of Google, and consequently, that it is better or worse positioned. Therefore, it is essential to stop and think before writing.
How can I improve SEO copywriting? As we have already mentioned, the choice of theme is essential. But so are the words we choose, so it is essential put yourself in the position of the reader or interested on the subject and ask why we would go to our blog. In this way, we can get the keywords (keyword) that should be included in our SEO content.
Also, we must outline our content very well, to favor reading to the user. For this we can put different headers or titles and subtitles. And finally, focus on express clear and concise ideas without going too far. In fact, it is recommended not to make texts too long.
➞ Include the keyword in your content
To know how to write SEO content is essential include the keyword in our texts as we mentioned in the previous section. So it is essential to determine what the Keyword Research will be, that is, that word or group of words that constitutes the user’s search intention (the request made by the user in the Google search bar.
According to the number of searches for these keywords, we can classify them according to the user’s intention and, according to the volume of searches.
- According to the user’s intention
In this case, we can find informative keywords (those that aim to search for information or data), transactional (those that we do with the intention of buying or downloading something) and navigational (these are those that aim to find a specific website).
- According to search volume
And it is that according to the number of times that a specific word or keyword is searched, we can also carry out a classification. In this case, we can distinguish between head tail keywords (high search volume and high competition), middle tail (more specific keyword, but highly sought after) and, finally, long tail (very specific keywords with low competition).
All of them must be included in our text. That yes, the most convenient is to opt for those words that are less used to not have as much competition and win all the positions in the SERPs that are not possible.
And how can we find out which keywords have the most competition? Easy, they can be extracted from the keyword planner or SEMRush, or. Another option would be to detect these words by their cost per click: CPC.
In the following video we explain, step by step, how to search for keywords for SEO.
➞ Optimize titles and meta descriptions
The CTR is essential for a good search engine positioning, and knowing that it can be improved optimizing titles and metadescriptionsWe must not forget to take care of them. So another technique for SEO is to include emoticons meta ✌ in the meta data to optimize them, without forgetting to include the query or ling tails.
➞ Includes images and videos
To improve the SEO content of your blog, it is essential to include images and videos. Remember that Google measures the quality of content by the time a user stays on it, so insert all the videos and images you can, as long as they are of quality and are related to the topic you are dealing with.
This way you can make relevant and interesting content for the reader to spend more time on our blog and consequently, we get better position in the search results.
➞ Take care of the links
Other techniques for SEO copywriting is taking care of your link strategy. It is essential to include internal and external links in your text, as long as they are directly related to the topic you discuss in the post.
In this way, you will offer additional information to the reader and allow Google to navigate your blog more easily by entering links in your post.
➞ Speed and safety
Meeting the user’s need quickly, safely and effectively must be one of your main objectives. But to this, you must add that for a few years, speed and reliability were not very relevant factors for search engine positioning. However, with the use of mobile devices or smartphones, the sum of safety and speed has become an infallible formula.
Why have these two factors gained weight in these SEO positioning techniques? This is due to Google’s desire to offer a Unbeatable browsing experience for users, and safety and speed have become factors that become essential in this regard.
In fact, every time we find more web pages with the SSL certificate implemented, that is, that famous green padlock appears next to the address bar. Or, in the case of e-commerce, having the website in HTTPS so that their positioning is not affected, since in 2018 Google began to mark as “unsafe” all the pages that had not transferred their websites to HTTPS.
On the other hand, It’s fundamental the loading speed of your website because we already know that our readers don’t like to waste time. And we are interested in them spending more time on our blog.
If you want to know what the speed of your website you have various tools such as Google PageSpeed, Pingdom or GTMetrix.
Improving SEO in WordPress – SEO techniques
To improve the positioning of your blog we also have some SEO techniques in wordpress, one of the most common sites for content creation and management. Therefore, we teach you some tricks that can help you improve your positioning in this CMS.
➞ Yoast SEO
One of the methods to improve SEO in WordPress is to take care of and optimize the titles and meta descriptions as we have already mentioned before. And Yoast SEO is one of the best plugin to make your SEO positioning prosper.
Yoast SEO presents various functionalities that allow the correct positioning of our site, but for this, we must carry out the relevant configuration. And among these, we find the option of optimize titles and meta description from our blog or the possibility of de-index the contents that we are not interested in.
In the latter case, we can choose to deactivate different sections such as categories or files by date, or put them in “no index” so they don’t show up in Google search results and improve your tracking budget or crawl Budget.
Depending on the type of blog and its content, we will be interested in deactivating one section or another. But, normally, it is recommended to disable categories (if we are not interested in optimizing them), tags, author files, files by date and other pages that are not of interest.
Likewise, it also makes recommendations regarding optimization and readability through a colored traffic light that makes it easier for us to manage the content to adjust it to the requirements necessary to improve its position.
➞ Friendly urls
It’s very important make your blog urls search-friendly, although everything will depend on the type of website where it is included or the blog you have. In any case, our recommendation is that you select “Custom structure” or “Entry Name”.
You can modify these options by going to Settings >> Permanent links.
If you need more information about SEO techniques in wordpress, we leave you the following tutorial.
As you can see, get a good positioning of your blog in search engines It is not an easy task. Requires mastery of numerous SEO tools and techniques, plus good SEO copywriting. For this reason, if you want to ensure the best guarantee, it is recommended to leave this task in the hands of professionals.
At Neoattack we will be happy to help you, so if you want to hire our services or request a quote, do not hesitate to contact us.