If you have just jumped into the pool and started creating your own course, but you have not yet achieved the expected results, from NeoAttack we want to offer you the necessary information that allows you to know how to get students for your course.
To get students for your courses quickly and effectively you have two options that will work for you from minute one. If you want to know what they are, you just have to continue reading our blog and discover what we are referring to.
We anticipate that it is related to online advertising, but… what type of advertising are we talking about? How can you get students effectively through social media? Below we will tell you everything, keep reading!
Surely you have heard that if you are not on social networks, you are nobody. Creating a professional social media profile that conveys credibility is essential. In this way you will take care of and enhance one of the main communication channels with your potential clients.
Currently, the most relevant and well-known networks are Instagram, Facebook, Twitter and LinkedIn. But keep in mind that not all of these platforms will be effective in promoting yourself and getting students for your courses.
We recommend that you study your audience and your competition to know which social networks you should focus on. Otherwise, you run the risk of not optimizing your resources correctly and not getting students for your courses. You must choose wisely and prioritize the most suitable platforms to promote yourself.
The language and proximity to the user is also different in each social network. For example, Twitter is much closer and more informal than LinkedIn, which has more professional information. You must choose the one by which you make sure that the recruitment of students will be effective. We tell you more about Facebook and LinkedIn:
▶ How to get students for courses through a campaign on Facebook
This social network offers multiple payment options to create your campaign and advertise. You will be able to select which people your ad will appear to, based on their interests, location or behavior on networks. This will be especially relevant, since the advertising will be directed to your target audience and the possibility of getting students for your courses will be higher.
If you are looking to expand your audience, we recommend that you research the habits of your existing customers or that you explore the competition. In the event that you already have a solid and numerous client staff, the platform itself will allow you to recreate a similar audience with similar users.
▶ How to get students for courses thanks to a campaign on LinkedIn
These types of campaigns could be very beneficial to promote your courses. On LinkedIn, the interested public are people who seek to expand their knowledge at a professional level to improve their work performance. So, all you have to do is create the profile of your potential clients and follow the steps to create your campaign on LinkedIn.
This tool will expand your business opportunities, since your courses will be visible to a really specific and defined target. A great opportunity!
LinkedIn Ads are perfect for reaching your customers, but also for connecting with vendors and recruiting talent for your company. Did you ever think about it?
You have to see statistics about visits to your profile. LinkedIn ads will generate in many cases, visits and direct contacts with your profile. This will be something that you can count very easily thanks to the built-in statistics.
You can promote courses, seminars or conferences. If you are going to carry out a specific training action, LinkedIn is the best place to recruit the public and / or potential students interested in attending your courses.
How to get students for courses through advertising
▶ Use Google Ads
Thanks to this tool, your ad will appear every time someone does a search related to your course. If you are interested in using ads of this type, you should know that you have to create a Google Adwords account, in which you will establish your objectives and your budget. Then you must create campaigns aimed at a defined audience and with a specific intention. It is important that you have a professional to carry out this type of action to get students for courses.
Do you know what a banner is? It is an advertising format on the internet. This is usually used in “display” advertising, which are graphic advertising pieces that you can place on different web pages.
In this case, before spending money on this type of advertising, you should locate the web pages that your potential buyers usually visit.
Through social networks you can spread the identity of our brand while promoting your courses. Next, we will go on to detail several strategies that you can put into practice in your networks:
- Create giveaways. These will be very effective in promoting your brand and gaining followers. Through a retweet, sharing a story or commenting on a post, your followers can enter a giveaway and get something for free.
You can raffle a discount for your course, some merchandising or even something fashionable and valuable that captures the attention of your target audience.
- Collaborate with influencers. Many influencers, in addition to having a large number of followers, have a segmented and extremely loyal audience. This is perfect, you just have to locate the influencer that best suits your needs.
- Viral promotions. It is about promoting your courses in an original way and causing a positive reaction in users to share it and generate a viralization of that content. Although there are many famous viral campaigns, it is very difficult to do one successfully without investing money (in advertising), because many factors are at stake that we cannot control.
- Joint actions with other brands. You can collaborate with other brands to run a campaign to increase your reach.
- In any network and any campaign, a good use of CTAs or Call to Action. We must encourage the user to take an action when viewing a post, be it to like, follow our account or enter our website through a link to use a promotional coupon.
How to get students for courses thanks to a webinar
Do you know what a webinar is? A webinar is training content in video format that is delivered over the internet.
The first broadcast is live, but logically it can be recorded and reissued afterwards. Through this content, a great interaction with the user is achieved, thus achieving added value. It usually takes three main formats: conference, workshop, or course / seminar.
Hosting a live webinar can be another great strategy to help you learn how to get students for courses.
Another way to increase your audience is by organizing a free webinar. Pick a popular topic that everyone is interested in and prepare a short talk with helpful information and practical tips. At the beginning of the webinar, talk a little about yourself and your course. A good idea is to offer a discount coupon to those who stay to the end.
If you still have any questions about how you can get students for courses, from Neoattack we will be happy to advise you and offer you the best recruitment strategy for your business. Consult with the experts!