We have all heard of this term and we know that we need capture quality leads for our business to work, but … Do you know how to get quality leads? What exactly do we mean when we talk about get quality leads?
The term lead comes from English and means “to direct”.
This term is used to define a potential customer who contacts a company requesting information about the products or services it offers through a contact form that is often associated with a company. landing page.
It should be noted that not all completed contact forms are considered “quality”.
Next, we will see some tricks that will allow us to identify quality leads of those who are not.
What is a quality lead?
Simple, a quality lead It is that contact that can become a customer. To identify a quality lead It is convenient to take into account a series of details:
▶ The source from which it comes
The source provides us with information related to the credibility and reliability that we can give the lead.
▶ The amount of data you have provided
As we should already know by now in the game, for there to be a lead, there must be a contact form made up of different fields, but not for football but for information.
The more information the client provides us, the more information we will have about him and therefore, we will be able to define with greater precision the reason that has led him to contact us.
▶ The degree of interest shown in obtaining the products or services offered by the company with which they have contacted
This is perhaps the most important aspect to consider. Knowing how to identify the degree of interest with which a potential client contacts us will allow us to detect with greater precision if we are dealing with a potential client or not.
As we have commented previously, the leads are associated with a landing page or to a conversion campaign, this means that the return of investment of these campaigns is directly associated with the profitability of each of the leads that you are able to generate.
“The more quality leads, the higher the profitability of the campaign.”
Being aware of this means that identifying the quality leads be an important job if we want our business to grow.
Now, it is true that the criteria mentioned give us an idea of what can be quality leads and which ones do not, it is advisable not to underestimate those that do not meet all the requirements.
That is why, the next step to make profitable the lead quality either get in touch with him.
How to get quality leads?
Perhaps one of the details to take into account when looking for an increase in lead quality, are the fields that the user has to fill in when filling out a contact form, since against more information we can leave more quality will be said Contact.
Obviously, not everyone will fill in all the fields (it is not recommended that they are all mandatory due to user experience issues), but the more facilities the user has and the more information they can provide us from the first moment, the more quality will have our lead.
Another important aspect is our website or landing page with which our lead, it has to be attractive and invite potential clients to want to know more about us, or what is better, to create the need for them to contact us.
This has to comply with a series of basic requirements focused on the user experience, both at a functional level and at a visual level, so that it invites our contact to ask us for more information.
The more confidence we transmit to him from the first moment, and the possibility that we can offer him the solution to what he is looking for, the more information he will provide us and it will surely transmit us the interest in talking with us, which is why we are talking about a quality lead.
So that our lead be quality, of course we cannot forget to take care of our advertising campaigns.
Usually most of leads, as well as quality leads that come to us are through paid campaigns, in addition to those that come to us organically but which costs a little more to reach them.
Knowing this, we have to ensure the quality of our campaigns by making constant analysis and A / B tests of them in order to reach our target audience, transmitting the greatest possible confidence and therefore achieving quality leads.
Once we have well defined our strategy to follow when launching our campaigns, clearly based on a good analysis and study of supply, market, competition, etc., it is important to be aware of the results obtained and improvements or optimizations that we need to implement, because the end goal is always to get to grasp quality leads to make it easier for you to become a real customer.
In conclusion, the focus really is always on one’s own lead.
All the actions that are carried out, must be considered thinking about the needs that our contact may have, as well as the comfort of the same when it arrives at our landing.
In addition, as I mentioned before, the first impact that we generate on the user is key, because the more trust we can transmit, the more comfortable our contact will feel and the more interest will be in knowing the solution that we can offer, and that is when we start talking from quality leads.
If you still have any questions regarding how to get quality leads on the internetAt NeoAttack we will be happy to advise you in more detail. Our experts are waiting for you!