Social media is no longer what it used to be … Now, in addition to being platforms for socializing with other people, they are also showcases to the international world. Stores are increasingly present on social platforms, and especially in Instagram, the most used network in the world globally right now. Therefore, it is currently very important to have a good positioning on Instagram for them to find your audience.
The two main objectives of companies in social networks are:
- Increase your reach: have more visibility and improve your positioning on Instagram
- Increase your conversions: to sell more and increase your income.
The social networks They can help you increase your reach and visibility, but you have to go further and work on a strategy so that your presence on these platforms helps your business.
Improving your positioning on Instagram means increasing sales or conversions
So, next I am going to leave you some tips to improve your positioning on Instagram And that after analyzing your strategy you see an increase in your reach and visibility of your brand. Later you will see a variation in your conversions.
Tips to improve your positioning on Instagram
As we have previously commented, If you do not appear on social networks, for the vast majority of people you do not exist. This does not mean that when you create your profile, your customers will magically appear in your business.
As in all digital marketing you must prepare one strategy so that your company’s Instagram positioning grows and has a greater reach.
Follow these seven tips and thus you will improve your positioning on Instagram, so you will see that your strategy will pay off.
Show your product
Show your products or share the services you perform. As I have already told you before, social networks are a showcase, but many times not only does this work and you have to go further teaching what you do.
- You have to stand out from your competition, so it shows your content in full action and shows its advantages.
- Show your product in a striking way, share original content and generate attention to your potential customers.
So your customers Potentials will be interested in your products and you will stand out against your competitors. You will get better positioning on Instagram.
Facilitate the purchase of your product
One of the biggest problems Instagram has is that you can only use the bio link or sell through Instagram Shopping.
So you have to know how to use the link of your Instagram profile so that it does not make the purchase process more difficult.
There are tools like Metricool that help you optimize your link in bio, creating a landing where you have all the products you share on your website with a link to the product page itself.
So you will avoid that your clients get lost in the purchase process.
Share discount codes or promotions
In addition to increasing sales with discounts, you will give more visibility to your brand, you will improve your company’s Instagram positioning and you will have your clients happy.
Hacer discounts without mentioning is something that users love from social networks, and that also, if they are thinking of buying something, you help them make the final decision to buy the product.
Also perform pricing strategies will improve your positioning on Instagram Because people will be encouraged to share that product if they can help friends or family get discounts.
Here is an example of the Freshly Cosmetics brand:
Do you have a physical location? Share it
If you have a physical store where users can go to see the products physically, make it clear and share it more than once.
Although social networks are very fashionable and increasingly used, there are still many people who do not trust buying through the internet and they don’t want to risk buying without having seen the products beforehand.
➡️ Add the address in your biography
➡️ Add the location to posts you share
Here is a little example:
Share user-created content
The opinions from other people who have bought the products that interest them are very important, will make them decide whether or not to buy the product and will improve the image that other users have about your company.
That your followers see how the experience of other users has been will convey confidence and security to buy the products in your business. So every time you see more content of users and the recommendations or scores of online stores are used.
It is an action that in addition to improving your positioning on Instagram, will help many people’s decision and will increase your number of conversions.
Take action with Influencers
He Influencer Marketing It is increasingly useful in positioning on Instagram and selling on social networks and on the internet. These actions will help you promote your products and get more visibility, this will be reflected in the sales.
Users receive recommendations from these influencers and therefore are more predisposed to perform the action purchase or to decide to convert.
If you always tag your product with a hashtag, it will be easier for users to find your products. Use hashtags that are popular or that identify your products and be easy to find.
Pay attention. These hashtags have to be focused on your target audience for them to find your posts, You must be aware that to use hastags you must take into account the audience you are targeting and the sector in which you operate, you should not use any hastag simply because it is very well positioned.
Sure you know Nike’s catchphrase is Just do itThat’s why he has a hashtag with each slogan he shares on Instagram: #JustDoIt.
And up to here 7 strategies that will help you improve your positioning on Instagram and to have greater relevance in this social network. These tips will help you increase conversion and see an increase in your income.
Go for it!
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