Your creativity and your technique when taking photographs is key to your business, but it is even more important that your work reaches a large number of people. For this, you need to know how to do SEO for photographers.
The photography sector is very competitive. There are many professionals who They optimize their website for SEO in order to obtain the desired first positions in Google. For this reason, you can only have one goal: to be better than them.
Did you take a pencil and paper? Well, take note of the web positioning tips that we are going to tell you in this post.
What is SEO for photographers?
Before I start explaining how to do seo for photographers, I would like you to be clear about what this concept consists of.
Imagine you have a street store. You have incredible products, in a beautiful showcase and with a seller who sells everything, but it is in a difficult alley access since to access you have to climb a lot of steps.
Evidently any competing business that is better accessible is going to sell more than you do, despite the fact that their product is much worse.
Well the same goes for your website. If you get that when the user performs a search your page is the first one that appears, There will be many visits that you will receive and, therefore, the sales opportunities will grow exponentially.
Of course, do seo for Photographers is not a day or two job requires quite a bit more time. Therefore, if you want to step on the accelerator and see results as soon as possible, we recommend that you combine your SEO strategy with paid campaigns in Google Ads, Facebook Ads and Instagram Ads.
5 steps to do SEO for photographers
When we pose a seo strategy for photographers we include:
Seo on page: all the factors that are inside the page: headings, images, loading speed, keywords, internal link or meta description
Seo of page: This part is the external link, that is, the links that put us from other websites.
1st seo audit
The SEO audit It is the first step that we must take in any project. Before proposing a firm strategy, it is necessary to ask from where we started.
In this first phase to do seo for photographers are valued:
- The amount of keyword you have already positioned and how they have evolved.
- What is the profile of the links that are linking you. They can be quality links or, on the contrary, dangerous web links that are not related to your subject and, therefore, can be penalized.
- Establish the mistakes that are being made: improper loading speed, broken links, incorrect indexed urls, internal link failures etc.
2nd Analysis of the competition
As we have said before, you are not alone in front of your camera. Although your style is unique, there are many who can take away your clients.
Therefore, it is important to see what others do; whatWhat works for them and why they do better than you. It is not about copying, it is about inspiring us and then giving it a personal touch that is consistent with what our photography studio wants to convey.
Some important aspects that you should know are:
- Keywords that attack in its contents.
- What is your authority.
- How is your link profile (what is the percentage of follow and nofollow)
- How your charging speed works.
Taking these points into account, you will be able to easily know which points you are failing and they are better. Also, you will always find ideas about content or links you can get: remember to share is to live.
3º Who is our Bayer person?
So that we understand each other, in a service as personal as photography all people are not fit to go through our goal.
It may be that you are thinking that this is wrong, that the more the better. But if you stop to think this is not so and you know it.
As a photographer you have a style, you carry out a type of work with certain budgets focused on different economic capacities. This is the identity of your work, so now you have to look for the people who fit in with it.
The economic level, the interests, the age or the locality are key data to start implementing an SEO strategy for photographers.
4º Keep in mind local seo
A fundamental aspect when position a photography studio is to carry out a strategy of local seo.
Think that your clients will be located in a specific area. Therefore, it is important that you focus your strategy so that geolocation is important.
At our local seo guide for business You will find all the factors that you must take care of to be the one that best positions in a specific area.
5º Do a good keyword research and make blog content
Do a keyword research it is only to establish what are the keywords that your content is going to attack. That is, you have to establish what are the terms by which you want a user to find you.
In this sense, you must value two factors: searches that have a word and the intention.
When we carry out a google search, sometimes we want to inform ourselves, others compare products and others buy. Therefore, cEach page of our website must attack a keyword whose search intention is the same as its objective.
Another fairly frequent mistake on the part of photographers is use the blog to show your work. You can do it, but theirs is that you accompany the images with a text focused on positioning and that is part of a good content strategy for photographers.
Already clearer how to do seo for photographers? As you have seen it is not easy.
Trust us. Dedicate yourself to creating and our seo agency will take care of bringing your work closer to the user. Contact us