Do you have an ecommerce and want to contract the services of a SEO agency? If you are in these situations, one of the first steps that professionals will take is to make a seo audit in prestashop or focused on any CMS where your online store is.
Pretashop is the CMS par excellence for ecommerce high volume since it has a wide capacity to incorporate products and brings great advantages and facilities to online stores.
In our digital marketing blog You can find different posts with information about this CMS such as:
▷ SEO Guide for Presthashop
▷ The best Prethasop templates for your online store
This time we are going to focus on SEO audit for Prestashop; an essential part to start focus our strategy correctly.
You dare? Discover in this post the steps you should follow.
What is an SEO audit?
Before I give you steps that every SEO audit in Prestashop must followWe want to make it clear to you what this process consists of.
An SEO audit consists of analyzing all the parts of your ecommerce to detect possible problems that make positioning difficult.
In other words, at this point in the project an SEO agency must value Issues such as the indexing of the pages is correct, that the loading speed is optimized, that the web architecture is appropriate for your website and that the keywords that are being attacked in the content are correct for your sector.
Valuing these fundamental aspects in web positioning, an SEO analyst can determine the factors that can be improved and establish a roadmap to outline the strategy.
6 steps of a SEO audit in Prestashop
Now that you know what an audit is, we will give you different tips to include on your website different SEO improvements at Presthashop.
Analyze web architecture
A fundamental part of any project is architecture. With it we can determine which are the main categories and what are the subcategories that depend on them.
In a SEO audit in Prestashop the consultant will assess whether to add new categories, if it is necessary to add more subcategories or it will raise the different levels that the architecture must have.
It is not convenient that an ecommerce has a lot of depth, since as we go down the level the authority of the pages will be less. Therefore, it is recommended that at most one website has a maximum of three levels.
An essential factor is that think of the user. In this way, it is sure that it will be easier for you to locate the products so that your future client can access them without being too complicated.
If the categories are not organized generates confusion in the user and finally leaves because you cannot access the product you are looking for.
Examine the keywords by which a project is positioned
One of the main problems that arise in an SEO author in Prestashop is that initially the project in question is attacking keywords that don’t interest you to get results.
For example, if we are a small sofa website and attack this keyword, we will compete with the large home furniture chains and it will be very difficult to position.
For this, we must do a word study key and establish what are the keywords that interest us to position taking into account our authority and our turnover.
Some SEO tools that can help us in this step are:
- Ahrefs: We can see the keywords by which our competition is positioning and get ideas.
- Keywords Planer: It is the Google keyword planner and it helps us to see the searches that a keyword has.
- Ubersuggest: It is a free tool that gives us ideas but does not give us the volume of searches.
Control the loading speed of your website
This factor is essential for web positioning and, therefore, every audit should include it.
With Gtmetrix can you see if your online store has the correct loading speed and thus prevent the user from leaving before entering.
Having very heavy photos, using too many plugins or having many elements with javascrip are some factors that you should control to optimize the loading of your website.
Analyze the indexed pages of your project
When we index a page we are telling Google to take it into account. Thus, we must index the pages that really interest us to position with a certain keyword.
Beware of duplicate content
One of the great sins of ecommerce is that the content of the same products is similar or directly the same.
This must be avoided. Think that each of your products has to be focused on attacking a keyword and it must have original content for it to be so.
If what differentiates one product from others are minimal aspects such as color, the best option is to use a canonical to indicate to Google what product you want to position and thus avoid possible cannibalizations.
Take care of the Meta Title and the Meta Description
One of the aspects that we should most value when trying to position a project is the CTR. In other words, trying to get customers to click on our snipet to enter our website.
The seo title and meta description are like gateway to our businessIf it is attractive, customers will want to see what is behind it, if not they will pass by.
To do this, you must include the keyword on both sides, make an attractive copy and use emojis to attract attention.
You need one SEO audit in Prestashop? Do not leave it in the hands of anyone and bet on the best professionals.
Give your business that boost it needs. Contact us.