The sales funnels on Facebook They are an essential step that you must implement in your strategy if you want your actions to be effective and achieve the maximum volume of conversions.
You no longer know what to do to attract the attention of your potential customers? Would you like to take advantage of Facebook for more than just putting a post about your business every now and then?
We have already talked about sales funnels before. In other posts we have commented:
With a sales funnel, you have the opportunity for your brand to sell through this social platform, especially if you correctly combine ads and more organic content. However, if you want get the most out of this network, you must have a sales funnel.
What are sales funnels on Facebook?
Let’s start with the basics. A sales funnel on Facebook is basically the strategy with which we guide the different steps that the target audience of your company takes from when they know of your existence until they become a customer.
It is about accompanying and directing them in this process to make sure that they do not get left behind and that they reach the end, that is, that they end up acquiring your product or service.
In other words, it will help you make sure you have a high conversion rate and that your potential clients do not escape you.
To do this, you must capture the interest of users and try to retain it while showing them the advantages and benefits of your company compared to those of the competition, so that they choose you over any other.
It is clear that it is more than possible to achieve this without a sales funnel for Facebook, only with natural publications, but the sales power of the platform is diminished without a funnel, since normally the people who use it do not access to buy, but for entertainment.
Ads and advertising techniques in general they will help you get noticed.
The stages of the sales funnel on Facebook
The process that your target goes through consists of four phases, which you will have to take into account when drawing up your plan.
We leave them all below:
This is the beginning of the funnel and it is the moment when you have to make your brand known and try to attract as many users as possible.
Also, at this point you should know more closely the characteristics of your audience objective and what is the one that is really interested in what you offer, so as not to work in vain. It will help you to screen and target more specifically in your campaigns.
Facebook allows a high degree of segmentation, so it will be quite easy for you to create different audiences.
To attract attention, you can use attractive formats, such as video ads. The goal is that they keep the name of your business and that you create a need for them that they had not realized until now.
Another option is to use contests and your already followers have to mention their friends in order to participate.
Once potential customers already know about your product or service, it is time for you to show them that they should take you into consideration when choosing.
Leads are your focus In this phase of the sales funnel on Facebook, because your marketing strategy should be directed at buyers, not at all the public.
Now you can direct your ads to this smaller niche. In them we advise you to extol the virtues of your work.
This is when you finally get that the person becomes a customer, so that’s where you stake it all. If you fail in this part, everything else won’t do any good.
It’s about giving the last push people need, and to this end you can use dynamic ads, which will help you show the most suitable products to users who have already shown interest in your website or application.
You can also offer an incentive for immediate purchases such as advertising with special discounts. For generate a feeling of urgency, you can put messages like “only for 24 hours”.
Although the sales funnel is supposed to end once we get users to become customers, we must not forget that apart from winning them, we have to retain them.
With that goal in mind, stay in touch with your customers, create and participate in groups, plan a retargeting campaign with the custom audiences tool, etc. You put the limits!
Tips to have an optimal sales funnel on Facebook
Knowing the phases will help you enormously, but the advice that we are going to offer you should always keep in mind when working on your recruitment strategies.
Bet on segmented content
One of the benefits of creating sales funnels on Facebook is that this platform offers you a segmentation tool.
In order to attract different audiences, we recommend that you believe different types of content, not just that your ads are directed to a specific niche. Blog articles, infographics, presentations, webinars … Generate content for each target, both on Social Media and on your website or blog.
Use the Facebook pixel
We could say that this method is framed within the remarketing, the technique used to re-offer, in a more effective way, your product or service to a person who has known before the existence of your brand.
Normally, a person does not become a lead about to make a purchase overnight, but has seen your name on several occasions until they are finally curious.
That’s where the Facebook pixel comes into play, a code that you add to your website and that will help you bring back visitors for these to complete the purchase.
Have a presence in Facebook groups
If you create a group you will have a constant flow of potential new clients. The moment you create it, these people already know your business and you can provide valuable content that is useful to the participants.
Of course, you should encourage them to interact and resolve any questions that arise. It will be a good place to notify of discounts and promotions.
Webinars are very effective
Webinars, that is, events in video format in which a specific topic is explained, give very good results because they transmit confidence and professionalism.
To make it known, you can create Facebook Ads campaigns and later, launch more announcements and send emails to remind people that it is going to take place. Once done, an offer is made to the people who have seen it.
If you have questions or want to have your own sales funnel made by professionals, do not hesitate to contact NeoAttack.