Have you been listening to TikTok for a while but still don’t know whether to use it in your business? This new app appeared in 2018, but today it has become a fashionable social network. You want to know why?
At first glance, when you enter it you can find animated and fun videos in a loop, recreated in a musical environment and with filters that users can create. But is it just an entertainment social network that makes you laugh? Or does it have potential for much more? That is what we will see in this post!
What is TikTok: Meet the fashion social network
TikTok is a social network used to record, edit and share short videos, between 15 and 60 seconds. It is characterized by having varied musical backgrounds, sound effects and visuals; which makes it an attractive app especially for a young audience (the so-called Generation Z).
It all started when the company ByteDance bought the Musical.ly app, and in 2018 it merged it with its new app, TikTok.
Some data: So much was its success registered in 2019, with more than 500 million users and becoming one of the most downloaded apps of 2018 (surpassing Whatsapp and YouTube), that brands could not let this powerful channel pass. To all these data we must add that it is one of the social networks that generate the best engagement and residence time.
How does TikTok work?
TikTok is an app based on the reproduction of short videos and to know everything you can do in it, we are going to explain some peculiarities that characterize it.
These are some features of TikTok:
- Video selfies: Users record video selfies with background music and filters, such as the ‘warping’ mirror or Chroma Key effects to create unique backgrounds, and then share them on this and other social networks.
- Popular Videos: Within the app you will find a search engine to discover the most popular videos (such as Instagram) and you will also see the chat option to talk with other users.
- Funny filters: Before publishing your video, TikTok offers you the possibility to edit it with a wide variety of funny filters, ideal to connect with your young audience.
- Music lists: You can also choose from a large music playlist, where the best current songs will appear.
➽ Why use TikTok in your business?
After seeing how TikTok functions and the good data that its growth reflects, there is no doubt that the social network is booming and will continue to grow during these years. But it’s normal for you to think, “Will it fit my audience?” or “Is it a good idea to integrate it into my content strategy?”.
Here are some reasons why you should consider using TikTok in your business:
- Part of your target audience is between 16 and 24 years old.
- Your brand is bold and modern.
- Your brand is related to lifestyle issues.
- These videos generate much more engagement with users.
- You can create advertising campaigns with TikTok influencers.
- You will make visual promotion of your products.
How to take advantage of TikTok with your brand this 2020
With TikTok you can already advertise, so take advantage of all the formats and techniques to show your products and services, from your most transparent and human side.
You can even create a challenge for your followers to show your products. Interesting, right?
➽ Hashtags Challenge
Get users to participate. For this, a technique that works very well for companies on TikTok is the challenges. It is a game where the brand challenges TikTok users to create videos, taking inspiration from the brand’s initial video. Everyone can participate through the hashtag established by the brand (#HashtagChallenge).
You don’t have to pay to do hashtag challenges, but the payment option and working with influencers are an attractive option to encourage more users to participate.
Case of success: McDonald’s collaborated with TikTok through a challenge, in which they asked users to share videos dancing to the Big Mac tune. To participate, you had to register in the McDonald’s app, record a video on TikTok of Big Mac and send it. The most creative would receive an award. A synergy in which both brands obtained great benefits.
➽ Acquisition announcements
Ads can be linked wherever you want, to a challlenge hashtag or to your website. And this type of ads can be of different formats, from a GIF, still images or videos.
From the platform, you can measure your reach with metrics; clicks, impressions and unique reach.
➽ Native video
You can also create native advertising within TikTok and you can measure the impact of your ads by clicks, CTR, total number of visits, average duration of reproduction, interaction or impressions.
It is important that, if you decide to use TikTok, you work well on your visual content and do not copy the same ones that you use on other social networks.
Take advantage of the TikTok functionalities to make fun videos that generate superior engagement, without forgetting to shuffle your advertising possibilities to reach many more people.
You have within reach the perfect tool for your videos to go viral. Now you just have to ask yourself whether or not part of your target audience is on TikTok and how to get them excited.
What has been your experience with TikTok? Do you think it will be a trend for years to come?