As part of a campaign to commemorate March 8, International Women’s Day, the Hershey´s chocolate brand in Brazil launched special edition packaging in its chocolate bars that exhibits the work of creative women in various disciplines such as illustration, design, music, poetry, among others.
This campaign was created in collaboration with the BETC agency in São Paulo, Brazil. In its advertising it clarifies that they are NOT commemorative packages, but an exhibition of the talent and creativity of women.
Chocolate bar packaging that pays tribute to women’s creativity features illustrations by Ana Flavia (@affnana) and Alessandra Lemos (@loleland). Also texts by the writer Luiza Mussnich (@luizamussnich) and the poet Camila Lordelo (@euliricas). As well as photographs of the singers and songwriters Yzalú (@yzalu) and Bruna Mendez (@brunamendez).
If you want to see six of her Hershey´s packaging designs for International Women’s Day, you can go to her Instagram account @hersheysbr and take a look at all of them.
Also, with this campaign Hershey´s invites all creative women to share their work with the hashtag #HerShe and #HerSheGallery. Good publicity, right? Then we leave you the video of the campaign.
Related Notes: Hershey’s Women’s Day
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