In the world of marketing we do not stop growing. Today I’m going to talk to you about storydoing And how this new concept can help you capture your buyer person in a much more effective way.
As a company, one of the most important things to guarantee your success is the establish a connection both with your current consumers as well as with your potential clients. That contact is the one that can determine whether they trust your brand or not.
Until now storytelling had been used as a resource to establish that connection with the public, but it is no longer worth just that, people increasingly ask for more. That is why storydoing has come into action (never better said).
If you don’t have a good idea of what I’m talking about right now, keep reading that I’m about to give your marketing strategy a spin.
🔹 First, what is storytelling?
Do you know what storytelling is for sure? Are you implementing it in your company successfully?
No, storytelling is not just telling stories, as its direct translation into Spanish hints.
Storytelling is to touch the reader through a story, whether written, in a video or with photographs. Is move him, provoke a feeling, mark him in some way to make sure you won’t forget us once you stop reading or stop seeing our ad.
The story you are telling it is the common thread of those emotions, a way of reaching your buyer person in a more human and natural way and forget about the typical expressions like: Do you need a new pellet heater? We have it!
⭐ An ideal example of storytelling → lottery announcements
Today is no longer Christmas until the Christmas lottery announcements arrive. Many times I have seen myself looking for them to post on You Tube just to see what they were like that year. In the end, I even ended up buying my own tenth.
Why is your storytelling so effective? Why tells us stories that shock us. In addition, they have managed to associate the Christmas lottery with typical emotions of this time of year so that buying a tenth is just as Christmassy as decorating the tree.
If you don’t buy a tenth, you will become the Christmas Grinch.
ToryStorydoing → it’s time to take action
Now that the concept of storytelling has been more or less clear, it’s time to get down to storydoing. It’s time to take action.
Storydoing has the same goal as storytelling, as I have explained previously: Reach your target audience and create a connection.
However, storydoing does it through experiences, a much more effective method since at present, we are going crazy with the gift of experiences.
Thus, we make users the central focus, the protagonists of their own story, and your brand will be the one that will make it possible.
⭐What can you achieve with storydoing?
- A greater and natural connection with users
- Effective communication in front of the target audience
- More engagement
- Advertise through your clients through their social networks or by word of mouth when they share it. For this, you can even trust influencers to become ambassadors for your brand.
- You improve your brand image and you strengthen it against the competition
- Having to invest less budget since it requires less money than other marketing strategies
🔹 Storydoing examples: learn from the best
To inspire you and to get to visualize what I mean by storydoing, what better than to tell you a couple of examples that perfectly illustrate what it consists of.
⭐McDonalds and their free coffee
McDonalds is an expert brand in advertising and providing customer experiences. An example of this are the offers you always have available through your application. However, one of the chain’s most effective storydoing campaigns was when they started giving away coffees every Monday morning.
Think about it, even if you’re not a big fan of fast food, Who can refuse free coffee? This is how a free coffee can become a whole breakfast or a loyal customer who may buy a coffee in the future once the offer is over.
UshLush and its cream samples
Do you know Lush cosmetics and soaps brand? I have to admit that more than once I have sneaked into one of their stores just to see what was there and ended up buying solid shampoo.
Upon entering, one of the store workers will greet you with a smile on his face and a sample of one of their most popular creams. It will extend it in your hand and the second you can check the effectiveness of its products. Inadvertently, you will have all your brand values in the palm of your hand.
⭐Experience Samsung’s virtual reality
If you live in Madrid, you would probably see the queue that formed long ago when they opened the famous Samsung Store Callao. Many people approached the store with the intention of test Samsung’s new virtual reality devices.
Thus, you get to bring a not so common product to users and provide them with a fun and different experience to achieve a better reputation for your brand.
🔹Tips for doing a movie storydoing
Okay, and now, How can you do a good storydoing? What things should you take into account when using it in your own company? It is not as difficult as it seems, although at first you do not even know where to start.
✏️Define your goals
Remember, what is the first step to an effective strategy? Set fixed goals. Once you have achieved this, you can organize the rest of the steps you are going to take. These can be increasing sales, getting more views in a video or getting more interaction between your brand and users.
✏️ Get to know your consumers and your buyer persona
It is important to provide good experiences the know the tastes of the users you intend to attract. If you know what they are looking for or what things may seem more attractive to them, you will know how to get their attention more.
✏️Focus on emotions and users
The most important is that your audience becomes the protagonist of the experiences. In this way, you will be able to generate a greater impact on them.
✏️Transmit your brand values
One of the main objectives of storydoing is to cPursue your brand values reach your audience. In the case of Lush that we have seen before it is the effectiveness and naturalness of its products, for example.
At NeoAttack we are experts in digital marketing. Together we can make your company gain much more visibility and increase your sales. Get in touch with us and we will work together to grow your business.
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