If you have an online store and you CMS it is Shopify, a sitemap.xml file containing your blog posts, categories, products, pages and images will have been automatically created for you.
The shopify sitemap is a fundamental tool used by search engines like Google to quickly explore all the content of your online store. As a general rule, it is located in the root directory of the main domain name.
If you want to know what is the use of submitting your sitemap to search engines and how to do it, keep reading this post.
What is the use of submitting my sitemap to search engines?
Today, the sitemap helps us to provide information to search engines about the updates our website experiences, also, to report on which pages we want them to be indexed, to organize the hierarchy of our website and to communicate to search engines the priority that they must assign to each page.
Having a Sitemap is always useful and recommended, and knowing how to configure it correctly will greatly contribute to achieving our SEO goals.
Locate your website’s sitemap
As mentioned above, we can locate your sitemap by logging into the domain through the control panel and opening the file manager. This will be found in the root directory of your domain (example: https://yourdomain.com/sitemap.xml) and from there we can make modifications and also save a backup.
This is generated and updated automatically when you add a product, a web page or a category to your Online store.
In order not to get confused, we must pay attention to differentiate between the sitemap.xml, and the REP file (Robots Exclusion Protocol). These differ in that the REP file allows webmasters to control the way in which engine robots access their site using a robots.txt file.
How to submit your website’s sitemap to search engines
Once we have learned to locate our sitemap, the next step is to submit it to our search engines.
Sending our sitemap to GSC should be one of the main tasks to perform in our online store, as this will facilitate the crawling and indexing of web content and therefore appear in Google results.
The first thing we will have to do is register and verify the property in GSC. In this way we will better understand how Google sees our Shopify store and we can optimize its performance in search results.
Next, we must perform the following steps:
1. In the “search property” section we will have to select our website.
2. For the next step, in the side menu we will look for the section “Sitemaps” and we will click on it.
3. We will check if we already have old sitemaps and we will delete them if they are no longer useful to us.
4. We will paste our URL in the field in which it is indicated and we will click on submit.
5. Once we have sent the sitemap, it is verified and we can automatically see the status of the process.
The importance of having your Shopify sitemap sent to Google Search Console is that if there is a problem with the Url of your site and Google can’t track it, you can do it yourself from the “Tracking Error” section. The absence of the sitemap It will not affect your traffic, but it will allow you to evaluate the performance of your SEO strategies and take steps to enhance them.
If in addition to this, you need help to manage your online commerce in Shopify, contact with our SEO experts and find out how. Visit us!