The Local SEO It is a way to position your business, that is, give it more visibility so that more people know you. Therefore, we must take into account all those actions that we can take to improve local SEO. For this reason, today we are going to talk about local SEO directories.
Local SEO Directories they are a tool that can help us improve our positioning in local SEO, therefore it is essential to take them into account.
How does a local SEO directory work?
There are a large number of directories that can help you improve your local SEO, and they work in a very simple way.
You must register in the directory including the details of your company, such as name, what it does, address, etc.
They are very helpful becauseand Google takes them into account when positioning a local business, And all this can be achieved without having to spend a large amount of money, since in most cases you can sign up for free.
We advise you, that when you register, always use the same parameters, so that it is easier for Google to recognize you.
Another advantage of a local SEO directory is that you will get a backlink to your business, as a general rule it will be no follow, but it can help you in your positioning strategies.
The best local SEO directories
So you can carry out your local SEO positioning strategy, We are going to leave you some of the best local SEO directories so you can quickly identify the best:
➛ Google my business
Google my business It is one of the best working local SEO directories. Its format is based on business cards in which you can put all the information of your company and, in addition, images of the same.
There is no cost to register in this directory.
One of the main advantages offered by registering with Google my business is that your business will be immediately linked with Google maps and the Google search engine, which will give you greater local visibility.
These business cards also allows your customers to write reviews about you, what if you have a good rating will also help more people to get to know your business.
It should also be noted that Google my business will check the address of your company by sending a letter.
➛ Bing places
This directory is very similar to Google my business, with the difference that This local SEO directory belongs to Microsoft / Bing services.
Here we can register in the same way as in the previous local SEO directory. We have the advantage of being able decide what information is seen about our business and it will cause an improvement in our positioning.
Like Google my business, Bing places confirms the local address of your business by sending a letter.
➛ Hot frog, directory for professionals
Hot frog is another local SEO directory specialized in companies and businesses. It is one of the best local SEO directories due to its great importance and authority.
Registering in this directory will offer, like the rest, to improve your positioning, you can register for free, but It also offers you payment plans which will offer you different qualities of positioning improvement.
➛ Yelp listings directory
Yelp is another local SEO directory, which offers its users information on the best businesses near them, due to a positioning system by reviews and / or opinions.
It functions social network also, and as we have already commented, The most important thing to position in your listings is to have good comments from users.
These listings appear well positioned in the Google search engine, which It will allow you to improve your local positioning at a high level if you have many customers satisfied who want to share their opinion about your business.
In addition to its free version in which you will have to work to grow, tIt also has listings in which it offers you a form of payment to grow and position your local business.
➛ Yellow Pages
Another of the most important directories and that helps the local SEO positioning are the Yellow Pages.
It is the local SEO directory with the most visits, and mainly its web traffic belongs to Spain, which is an advantage to position.
Adding our business in this directory is free, yes it is true that we will appear very poorly positioned, but adding a link to our business will give us a lot of value that will undoubtedly help us in our strategy.
You can also access the payment format, which will give you greater visibility.
➛ Empresite, the economist
This business directory, It has a large number of visits, due to the large number of visits the newspaper receives.
Register in this directory it’s a little more complicated since you must give data such as the CIF and even contact them to finish registering.
But Due to the high traffic it has, it can be a very important tool to carry out a local SEO positioning strategy.
Advantages of using local SEO directories
By using local SEO directories, as we have mentioned in the article, you will achieve an improvement in your local SEO positioning, But what do you get with this?
✓ Potential customers
By reaching a wider range of people, you will be able to focus on your main sector of potential customers, which “discover” you will be more interested in your business and your products or services, which will lead to an increase in benefits on your part.
✓ Less competition
Having a better positioning than our competition, we will be able to ensure that our potential customers do not notice them through a good strategy.
✓ It is an economic strategy
As we have commented in previous points, the use of local SEO directories in most cases is free, which can improve your positioning without spending money.
Although, if you want to improve your positioning more quickly, you can use the payment plans.
✓ Growth of your website traffic
Using local SEO directories too will promote growth in the traffic to your website, due to backlinks that some directories offer you
Posing a local SEO positioning strategy with the use of local SEO directories is a great idea, since Without economic expense we can achieve great progress and greater traffic on our website.
In addition to being able to achieve better results through highly profitable payment plans and it will certainly be worth it.
I hope with this article I have helped you decide whether to use local SEO directories or not, if so, feel free to share this article on your social networks 🤟