Starting today, on Paredro.com we will present different design proposals Web that become relevant in terms of innovation, creativity, programming and interface, providing engagement to brands and companies. On this occasion, we present the site The Camry Effect, a brand site dedicated to telling stories of owners of this model of the Japanese automaker, Toyota. A dynamic design created by American advertising agency Saatchi & Saatchi LA and New Zealand digital creative firm Resn.
Site: The Camry Effect
Developed by: Saatchi & Saatchi LA / Resn (@resn_has_no_i)
Country: New Zealand
Description: Camry vehicle owners in the US were asked to share their special moments with the car, bringing together more than 200,000 stories so far, which are shown in a scroll by way of time line while the results of surveys made to consumers are shown. Product owners can continue to participate by answering an eight-question form. Designed in HTML5.
Brand information: The Japanese brand regained number one last year as the world’s largest car seller, with 9.7 million units sold, a title it lost in 2011 when General Motors took the lead in the face of the devastation that the earthquake and tsunami caused in Toyota. debuted part of its facilities.