A podcast is an episodic series of audio or video files that a user can download to a personal device to listen easily, said content has generated a boom, especially in these times of pandemic in which we must be highly productive and fulfill various responsibilities to the time. 36 percent of users in the world have listened to a podcast in the past month, and according to the consulting firm PwC Mexico, by 2022 there will be 31.5 million people who will consume podcasts.
Misik, a leader in Mexico in the import and distribution of electronic items, teaches you to position the reach of your brand and attract new customers through a podcast for your business. In this way you will be able to expose your content to thousands of listeners in a direct, segmented and flexible way and you will give your brand a voice through a closer link with your customers.
Identify your target and your brand strategy:
A business should start by identifying its target audience before recording. Knowing your consumer will help you to know the topics that interest them and design the content according to their needs. Create tutorials that explain the functions and characteristics of your products or services, through a step by step you can demonstrate the usefulness, quality and result of what you are offering.
Design your podcast
Once you identify the content that you are presenting, you must find an attractive name and perform search tests to verify that it has not been used already to make your podcast unique. Remember that your theme revolves around the sector of your business, it should help you distinguish and position your brand. In addition to the tutorials, you can tell stories, do interviews or make recommendations, how do you think you become an influencer?
Apply a call to action
You should always include an introduction, a development and a conclusion in which you have to apply a call to action to achieve your desired goal: convert listeners into subscribers or buyers. Remember that in addition to the title, you should think of a representative image of the theme, which attracts attention since it will be the first thing they will see and, ultimately, what can determine whether they will listen to your audios or not.
Take care of the periodicity
Studies indicate that people prefer shorter audios, so try to be brief and precise with the information you provide to your audience.However, to generate community and habit among listeners, define the periodicity considering that preparing each podcast also implies time. Once the periodicity has been decided, you could plan the topics and future tasks that your next content implies.
You do not need professional tools to record it, it is enough to order an audio input, a microphone, headphones and install an audio recording program. Keep in mind that when you reach this step you should already have a script previously prepared with your marketing team to give structure to your content.
Share it everywhere
Integrate your podcasts with other media and social networks to get people to know them and get more views. Identify the influencers of the market and approach them to talk about your brand or spread your content. Also mention your future topics and communication channels within the podcast, create your ecosystem to enhance your marketing strategy and ask your audience for feedback.
Other notes that may also interest you:
Online consumer, what you need to know about their digital ecosystem