Thanks to the pandemic, he left the need to be more creative and do projects that maybe we never imagined, among those popular projects is the creation of YouTube and Podcast channels.
The reason is none other than the need to connect with audiences that seem to grow, through a space that naturally promises many advantages.
Historically, podcasts are very personal spaces, since 90 percent of listeners use headphones to consume them, which provides a huge creative field to impact the audience in a much more novel, memorable and personalized way.
The podcast is a medium in wide growth worldwide, only in the United States for the first time in 2020 the podcast was considered a medium of more than a trillion dollars in advertising investment, and especially our country is going there.
In addition, we must take into account the main characteristics that differentiate podcasts from the rest of the media, the long engagement time (more than 25 minutes and in heavy users 5 hours a week) and personalization.
These figures make clear the relevance that this format has within current communication trends, so it is not surprising that more and more people are interested in joining this trend that promises significant growth in the following years.
In principle, it is fair to recognize that both to enjoy and to create this type of content it is necessary to have the right team, where the offer of companies such as Misik, is a great ally.
Additionally, it is crucial to keep in mind some more in-depth aspects, which are listed below:
It is important to consider the audience you are trying to reach, the topic to be covered and the objectives or goals you are trying to achieve by creating and publishing this content.
Look for alliances
A tip to improve the content of the podcast is to invite a co-host which can be permanent or random. This measure can give more agility and variety to the podcast.
Length and episodes
One of the frequent doubts is the length that the podcast should have as well as the number of episodes that should make it up. In reality, this point will depend on the objectives of the production itself. As long as the content is interesting for the target, these two aspects will take a back seat.
Create a signature
From the podcast cover to an inbound and outbound audio wipe, it’s a good idea to create a personality and identity for your podcast. Do not forget that it is a product and that as such it needs to be identifiable for audiences at any place or time.