Mexico DF- As part of its strategy to get closer to the final consumer, Bridgestone de México redesigned its site Web, which seeks to be a tire search guide that influences the decision-making process of consumers. According to the brand, the new portal is developed under the digital platform and objectives that the company seeks in Latin America, with Mexico being the first country to implement this new virtual space.
The site offers the user a guide to finding the ideal tires for the user’s car, the location of the nearest service center, current promotions and benefits, among other information. The new Bridgestone website is available through www.bridgestone.com.mx. The site is optimized for Internet Explorer 8.0, Firefox 3 or higher in a resolution of 1024 x 768 or higher.
“At Bridgestone we seek to be at the forefront of products and services, now we want to bring this advance to communication with consumers by offering them a guide on-line easy to consult and reliable when buying new tires, through which we show our range of tires and a description of the benefits, in addition to indicating current promotions and the advantages that the company offers them, ”said Raúl Sánchez Huesca Marketing and Advertising Manager for Bridgestone México.
According to the National Chamber of the Rubber Industry (CNIH), in the first six months of last year, 15 million 25 thousand 300 tires were sold in Mexico: 9 million 810 thousand car tires (65.28% of the total); 2 million 832 thousand for trucks (18.84%); 1 million 476 thousand 300 for trucks (9.76%) and 916 thousand of others (6.09%).
