Web design on mobile devices is a really new consideration. According to the evolution of web design, responsive or adaptive design (responsive design) appeared in 2010 due to the need to resolve the size conflict on the different screens of mobile devices.
Until a decade ago, thinking about web design was only to implement it on desktop computers, but today it also means designing for mobile devices. The web traffic generated from mobile phones is increasing and these numbers can only increase.
Creating a web experience for mobile users requires more than an adaptable web design, so here are five basic rules of web design on mobile devices.
Users who enter a website from their mobile device are looking to perform a specific action and get what they are looking for in a simple and fast way. To ensure that the user leaves our website satisfied, we must know it very well. User research is one of the first steps in web design. Once you know the wishes and needs of your users, you will know how to create the most suitable routes that meet the expectations of your visitors.
2. Adapt content to work in a smaller space
It is impossible to just move web design from a desktop to the field of mobile devices. This means that we must translate and adapt our content and its characteristics to accommodate the size and habits on the screens of users’ mobile devices. The following steps will be of great help:
- Avoid horizontal scrolling.
- Single column designs.
- Users do NOT have to pinch to zoom.
- Readable font sizes.
- Types of fonts that scale well.
- Finger friendly design.
- Enlarge the images.
- Do not saturate with promotions and advertisements.
- Contact information in sight.
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3. Scannable content
Users don’t read online they just scan the information, so your web design is vital to giving them what they are looking for. Attention in the hierarchy of information, use subtitles, do not leave large blocks of text without images. This will help you divide the information into digestible content.
4. Avoid obstacles
Interrupting the user experience is the worst mistake you can make in the design of your website. There are different obstacles that you put on the user and that can result in leaving the site. An example of this are the large pop-up windows that can occupy almost the entire screen; Another example, requesting that the user register to continue browsing.
5. Predictable navigation
Helping users navigate should be a priority for all websites. After all, the most compelling content is useless if people can’t find it. So it is important to invest in the design of a solid navigation system.