Web design is one of the most dynamic canvases that a graphic artist has. The content delivery limits are very few, it is possible to watch video, listen to audio or make the client interact with an infinity of elements. The designer often abuses the digital canvas either because of customer requests or driven by the ambition to put everything on the page, the result is often visually appealing, but commercially poor.
Below are three pages that, in my opinion, manage to communicate the benefits of the product without saturating the design, and also optimally use the negative space creating a contrast between action elements and product photography.
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