We are going through difficult times in which, unfortunately, we have been involved in a global health crisis. The already well-known coronavirus (Covid-19) has infected hundreds of thousands of people across the planet, causing quarantine states that have affected the daily rhythm in many countries, affecting education, events and business growth.
This is an exceptional situation that has caused the drastic drop in stock markets and that has originated that many companies think about stopping their activity and their investment plans. However, is it really a wise decision to freeze all kinds of actions for the progress of your company?
The truth is that no. In fact, quite the opposite. Continue investing in SEO and the progress of your digital strategy It can be a real boost for your company in the long term.
You want to know why? We will see it in this article.
Quitting investing does not pose a risk to your personal health, but it does to your business
Fortunately, in our current era we can continue with different production processes thanks to the Internet, which favors that our business does not stop completely.
Thus, If you are thinking of stopping everything until the situation is solved, our advice is a resounding NO. With this you would only lead your own business to fall into a bad state of health that we want to avoid, since as we have said, within the security and prevention measures provided by official organizations, is the possibility of continuing with normal job development or teleworking.
It is not about frivolizing with the subject, far from it. Of course, the first thing is to follow the established safety and hygiene measures so as not to favor the expansion of this bulky virus. But we can’t let this make us panic, since we must also take care of our business, because it is the one that in the future will allow us to continue.
And is that Google is also not slowed by the coronavirusSo what you do today will be planting for the future. AND if you sow, while others stop … you will collect more fruits than the rest.
Containment measures for your business
What do you think would happen if you stopped watering your garden for a few months? Well, unless the grass is artificial, you will be left with an arid and dry terrain that will cost a lot to recover.
Now we ask you: What do you think will happen if you freeze your business strategy for weeks or months? Indeed, it will cost you a lot to make up for all that has been lost.
And it is that, it is possible that a certain part of your activity must be adjusted to the required health conditions. But, as we said before, the digital positioning tasks do not affect or attempt against it, can be maintained over time with normality.
In fact, and as you could have heard or read, some businesses decide to completely stop all kinds of actions, allowing themselves to be carried away by a kind of collective hysteria it doesn’t lead anywhere.
What’s more, it is likely that some of these businesses belong to your sector … do you know what it would mean for you to maintain your digital strategies while other companies in your sector leave them parked? Well, by recovering normality and overcoming this unpleasant situation, Your business has overtaken the rest of the competitors on the Google road on the right.
So, your business also requires containment measures. The measures they will do go ahead no matter what and that, in a few months, it exceeds expectations.
Marketing actions that you can maintain over time
The luck of to be able to continue working and acting through the Internet, allows that most of the actions that are part of your digital strategy are not affected at any time. Thus, all the actions you will see below can continue to take care of the health of your business:
Stability and development of the web
Sometimes, our page may be altered that does not allow it to be operational. With a good web development team, you will ensure that it returns to normal in a matter of minutes.
Have you thought about what it can mean to freeze this type of services for months for your business page? And, have you thought about where all those users who require the services of your sector will go if your competition is out of service and you are at full capacity?
The positioning of your page
We have said it before, but we repeat it: Google will not stop. If we continue taking care of our SEO we will do that in each search of the search engine let’s continue to be valued in the best way.
Nevertheless, If you stop while Google continues, you will be sending the signal that your page is left behind, that you have abandoned it, that you do not plan to work to make life easier for the user … and when you want to return, the work to be done will be much harder and more expensive.
Updated and periodic content
In quarantine and prevention situations, digital services are enhanced, since they do not require the massive displacement of people. But you already knew this. Of course you also know that, right now, digital communication is the order of the day.
Don’t let your regular customers and other users think you have panicked, neglecting that useful content that you have always provided. What’s more, they will thank you twice.
Another aspect that you can maintain in this difficult period is that of your social networks. Remember it is a effective means of communication that will keep you connected to your users and customers.
Shows that you’re still there for all of them and generate that closeness that will end up digging deep in time.
Taking care of health and progress
In NeoAttack we want to report that we are taking all the necessary measures to take this coronavirus situation in the most appropriate way. Yes, we follow all the hygiene and health recommendations, and we have established the recommended shifts for teleworking, to avoid any possibility of contagion and spread of the virus.
But at the same time, we continue to care about your business, like every day. And it is that we understand that we cannot neglect such an important part as is everything that you have fought for and that has cost you so much effort to lift. So, continue investing and maintaining your business strategy is among our objectives.
Continuing is possible and from NeoAttack we encourage you to do so.