Creativey.me : Home of online Creativity, Tech & Technologies updates & How-tos
  • Home
  • Apps and Mobile
  • Marketing
    • Digital
  • Business
  • News
No Result
View All Result
Creativey.
  • Home
  • Apps and Mobile
  • Marketing
    • Digital
  • Business
  • News
No Result
View All Result
Creativey.
No Result
View All Result
Home Marketing

Copywriting for Facebook Ads

January 2, 2021
in Marketing
9 min read
0
Share on FacebookShare on Twitter

Copywriting consists of writing persuasively so that the person who is reading the text performs a specific action, such as, for example, converting the reader into a subscriber, buying a product or providing a series of data.

He copywitirng for Facebook It is not as simple as writing the first thing that comes to mind, there are certain tricks that will make your audience stop to read the ad and take a certain action.

Keep reading, because from Neoattack we tell you what are the copywriting techniques for Facebook Ads.

Table of Contents

  • What can we do to improve copywriting for Faceebook Ads?
    • Know your potential clients
    • Write simply
    • CTA that grabs attention
    • Copywriting for Faceebook Ads: Be Persuasive
    • Copywriting for Faceebook Ads: Power words
    • Title
    • Transform the characteristics of your product into benefits
    • Ad Images

What can we do to improve copywriting for Faceebook Ads?

A good Facebook ad must take into account seven elements– Title, text, image, description, CTA, and a display URL.

Copywriting plays an important role when it comes to advertising for Facebook, since it will be the way to generate conversions. Before getting to know some tricks to improve copy for Facebook ads, you should be clear about three things:

1st.- What objective are you pursuing with your ad: get a sale, a lead, increase the traffic of your website, etc.

2nd.- Know your audience well, the why of this point I will explain later.

3rd.- Define the value proposition that differentiates you from your competitors.

With these simple tricks you will learn to improve the content of the texts of the Facebook Ads ads for your business. Take a pen and paper and take notes, because this will interest you.

Know your potential clients

There is no use writing a good Facebook ad if you have not even identified who it is for. When it comes to copywirting for Facebook Ads it is essential to study and determine your target audienceIn this way, the advertising campaign you have designed will be much more effective since it connects with the public.

If you know your potential clients well, you will understand their needs, the problems they may have, what can overwhelm them, what makes them happy or motivates them, their hobbies, etc.

If you know all this information, you can use it when writing the message since the potential client will click on the announcement that has been written thinking about their interests and concerns.

Write simply

Do not be too complicated when writing an ad, copywriting for Facebook Ads does not need texts with very elaborate language or tangled. You don’t have to be Miguel de Cervantes himself, you simply have to write clearly, concisely, credible and convincing.

Before you start writing the ad, think about what you want to communicate and how you want to structure it, that will help you. Also, just because it is simple does not mean that it has to be a short text, you can extend without problems, as long as you fulfill the rule of the four c’s.

CTA that grabs attention

A fundamental rule that copywriting for Facebook Ads must adhere to is that the text must include a clear CTA that attracts attention.

Any ad worth its salt must include a call to action with a clear objective that the user of this social network must fulfill. The important thing is the clarity of CTAYou do not have to squeeze the coconut, be clear and attract attention, think that you have just seconds for the reader to stop to read your ad.

Some tricks you can use are the following:

  • Use emojis related to the theme of the ad and that enliven the reading.
  • Write in capital letters words that may attract the user’s attention, such as FREE.
  • Write paragraphs of 3 or 4 lines not to saturate the reader and with line spacing.
  • Underline or highlight words or phrases that contain relevant information.

Copywriting for Faceebook Ads: Be Persuasive

In copywriting for Facebook Ads we must be persuasive and provoke emotions in the reader. Copywriters use some psychological techniques or hacks that help the reader to take some kind of action. Some of these hacks or techniques are the following:

  • Shortage– One way to get the reader’s attention is to make them feel that the product or service in question is selling out and will no longer be sold in the future.
  • Urgency: It is a technique that generates many conversions, such as scarcity. It consists of making the user feel that they have limited time to take advantage of an offer or promotion on a product or service.
  • Curiosity: creating a bit of intrigue is another of the tricks of copywirting for Facebook Ads, this will make the reader have an interest in your ad.

Copywriting for Faceebook Ads: Power words

Power words or powerful words, are terms with force that attract the attention of the reader. Some examples of these words are:

  • Exclusive
  • Special
  • Quick
  • Discount
  • Free
  • Discover
  • Challenge

Title

In copywriting for Facebook Ads the title is one of the most important elements, as it is the second factor that readers notice and the most they will remember.

A good title must meet the following requirements:

  • Summarize the main idea of ​​the text
  • Must have hook
  • 25 characters like a lot

Transform the characteristics of your product into benefits

Why does a person buy a product or hire a service? The main reason is to solve some kind of problem or need you may have.

By explaining the benefits of the good or service we are telling the potential client the reasons why their life will improve if they acquire it.

Ad Images

Although this text is about copywriting in Facebook Ads, we must not forget that images are a fundamental element, since through sight we can capture the attention of a potential client.

When you design an ad for this social network, remember to include an image with a key message related to the content of the text.

Do you want to learn more techniques for optimizing your website? We invite you to read our blog You can not lose this!

If you are looking for a Digital Marketing agency specialized in SEO positioning, at Neoattack we can help you, do not hesitate to contact us.

ShareTweetPin4

Related Posts

Yandel offers a virtual concert to close the year and start 2021
Digital

Yandel offers a virtual concert to close the year and start 2021

Enlist the headphones because the singer Yandel, one of the Puerto Rican stars of reggaeton, will offer a free virtual...

January 27, 2021
They look for quality and a good price
Digital

They look for quality and a good price

The pandemic left a sense of uncertainty that was expressed in the way shoppers consume. According to Kantar, consumers in...

January 26, 2021
Daddy Yankee returns for Christmas and will do it on YouTube
Digital

Daddy Yankee returns for Christmas and will do it on YouTube

Daddy yankee He is back a year after a series of concerts that turned out to be the last in...

January 24, 2021
Your Spotify 2020 for advertisers, what’s new on the platform
Digital

Your Spotify 2020 for advertisers, what’s new on the platform

For the first time, after advertisers explore their own listening and music behavior this year, they will have the ability...

January 23, 2021
Next Post

How to create an action plan to increase the sales of your website

What is Google Discover and how to get the most out of it

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

What kind of creative are you? Find out with this Adobe quiz

What kind of creative are you? Find out with this Adobe quiz

March 29, 2020
The most popular and famous hashtags on Instagram

The most popular and famous hashtags on Instagram

November 25, 2020
Free Electrotechnical Technical Course at SENAI

Free Electrotechnical Technical Course at SENAI

November 16, 2020

SEO for Marketplaces: everything you need to know

September 11, 2020

Categories

  • Apps and Mobile
  • Business
  • courses & Tutorials
  • Digital
  • Marketing
  • News
Yandel offers a virtual concert to close the year and start 2021
Digital

Yandel offers a virtual concert to close the year and start 2021

January 27, 2021

Enlist the headphones because the singer Yandel, one of the Puerto Rican stars of reggaeton, will offer a free virtual...

Read more
They look for quality and a good price

They look for quality and a good price

January 26, 2021
Daddy Yankee returns for Christmas and will do it on YouTube

Daddy Yankee returns for Christmas and will do it on YouTube

January 24, 2021
Your Spotify 2020 for advertisers, what’s new on the platform

Your Spotify 2020 for advertisers, what’s new on the platform

January 23, 2021
apply technology to experiences

apply technology to experiences

January 22, 2021
Creativey.me : Home of online Creativity, Tech & Technologies updates & How-tos

© 2020 Creativey.me - Leading Tech, Design and Creativity Magazine.

Explore Creativey.me

  • Home
  • Contact us

Follow Us everywhere

No Result
View All Result
  • Home
  • Apps and Mobile
  • Marketing
    • Digital
  • Business
  • News