Copywriting consists of writing persuasively so that the person who is reading the text performs a specific action, such as, for example, converting the reader into a subscriber, buying a product or providing a series of data.
He copywitirng for Facebook It is not as simple as writing the first thing that comes to mind, there are certain tricks that will make your audience stop to read the ad and take a certain action.
Keep reading, because from Neoattack we tell you what are the copywriting techniques for Facebook Ads.
What can we do to improve copywriting for Faceebook Ads?
A good Facebook ad must take into account seven elements– Title, text, image, description, CTA, and a display URL.
Copywriting plays an important role when it comes to advertising for Facebook, since it will be the way to generate conversions. Before getting to know some tricks to improve copy for Facebook ads, you should be clear about three things:
1st.- What objective are you pursuing with your ad: get a sale, a lead, increase the traffic of your website, etc.
2nd.- Know your audience well, the why of this point I will explain later.
3rd.- Define the value proposition that differentiates you from your competitors.
With these simple tricks you will learn to improve the content of the texts of the Facebook Ads ads for your business. Take a pen and paper and take notes, because this will interest you.
Know your potential clients
There is no use writing a good Facebook ad if you have not even identified who it is for. When it comes to copywirting for Facebook Ads it is essential to study and determine your target audienceIn this way, the advertising campaign you have designed will be much more effective since it connects with the public.
If you know your potential clients well, you will understand their needs, the problems they may have, what can overwhelm them, what makes them happy or motivates them, their hobbies, etc.
If you know all this information, you can use it when writing the message since the potential client will click on the announcement that has been written thinking about their interests and concerns.
Do not be too complicated when writing an ad, copywriting for Facebook Ads does not need texts with very elaborate language or tangled. You don’t have to be Miguel de Cervantes himself, you simply have to write clearly, concisely, credible and convincing.
Before you start writing the ad, think about what you want to communicate and how you want to structure it, that will help you. Also, just because it is simple does not mean that it has to be a short text, you can extend without problems, as long as you fulfill the rule of the four c’s.
CTA that grabs attention
A fundamental rule that copywriting for Facebook Ads must adhere to is that the text must include a clear CTA that attracts attention.
Any ad worth its salt must include a call to action with a clear objective that the user of this social network must fulfill. The important thing is the clarity of CTAYou do not have to squeeze the coconut, be clear and attract attention, think that you have just seconds for the reader to stop to read your ad.
Some tricks you can use are the following:
- Use emojis related to the theme of the ad and that enliven the reading.
- Write in capital letters words that may attract the user’s attention, such as FREE.
- Write paragraphs of 3 or 4 lines not to saturate the reader and with line spacing.
- Underline or highlight words or phrases that contain relevant information.
Copywriting for Faceebook Ads: Be Persuasive
In copywriting for Facebook Ads we must be persuasive and provoke emotions in the reader. Copywriters use some psychological techniques or hacks that help the reader to take some kind of action. Some of these hacks or techniques are the following:
- Shortage– One way to get the reader’s attention is to make them feel that the product or service in question is selling out and will no longer be sold in the future.
- Urgency: It is a technique that generates many conversions, such as scarcity. It consists of making the user feel that they have limited time to take advantage of an offer or promotion on a product or service.
- Curiosity: creating a bit of intrigue is another of the tricks of copywirting for Facebook Ads, this will make the reader have an interest in your ad.
Copywriting for Faceebook Ads: Power words
Power words or powerful words, are terms with force that attract the attention of the reader. Some examples of these words are:
In copywriting for Facebook Ads the title is one of the most important elements, as it is the second factor that readers notice and the most they will remember.
A good title must meet the following requirements:
- Summarize the main idea of the text
- Must have hook
- 25 characters like a lot
Transform the characteristics of your product into benefits
Why does a person buy a product or hire a service? The main reason is to solve some kind of problem or need you may have.
By explaining the benefits of the good or service we are telling the potential client the reasons why their life will improve if they acquire it.
Although this text is about copywriting in Facebook Ads, we must not forget that images are a fundamental element, since through sight we can capture the attention of a potential client.
When you design an ad for this social network, remember to include an image with a key message related to the content of the text.
Do you want to learn more techniques for optimizing your website? We invite you to read our blog You can not lose this!
If you are looking for a Digital Marketing agency specialized in SEO positioning, at Neoattack we can help you, do not hesitate to contact us.