At present we are clear that if our business is not on the Internet, we practically do not exist, but this no longer only applies to having a website. Probably if your business does not have a presence in social networks, you will not achieve high objectives either, and therefore, I am going to explain all the advantages of selling on social networks.
Raising a Social Media strategy is increasingly important if you want your business to prosper, since having a social profile of your business will help you find new clients and improve your visibility
Brand image visibility
As I have already told you … if you are not on the Internet you do not exist; Most of your customers (if not all) are active users on the main social networks.
In data, every day we find millions of tweets, of “likes”; in addition to finding another large number of shared publicationsAnd amid all the hustle and bustle, wouldn’t it be great if your company were there?
Have a profile on social networks will allow you to create other marketing strategies to boost your business, causing you to reach all those constant users of social networks. It really opens up a new world of possibilities that you cannot find by raising other types of strategies.
further, we must also take into account the expenses that offer us these types of strategies that are usually much cheaper than traditional strategies in which we must invest time, money and probably achieve a much smaller scope.
We must also bear in mind that a good content strategy will mean that we don’t even have to spend money in advertising through social networks, since viralized content offers us a great promotion at a very low cost.
Another of the great advantages of selling on social networks is that offers you a simple and direct communication both with clients and potential clients.
Having social profiles helps you create a community of followers of your brand, this will provide you with a group of people who are followers of your brand and most importantly, loyal to it.
That provides a recommendation and your community will grow without you having to propose another strategy.
In this section you should be clear that you will need the help of a Community Manager, this person is the one who must control the community and keep the users active, It must also be that connection between client and company, knowing how to face multiple problems that can be found as dissatisfied customers or the dreaded haters.
Another of the essential functions of a Community Manager is to keep social networks managed, through publications. They need constant attention so that they work correctly and bring us all the benefits and advantages of selling on social networks.
Possibility of advertising campaigns
Another of the fantastic advantages of selling on social networks is that you can constantly improve your visibility having the possibility of creating advertising campaigns.
Why is this an advantage? I will tell you quickly, due to its cost. Doing advertising campaigns through social networks is a great diffusion at a low price, the perfect combination, don’t you think?
Another advantage is that you can segment these advertising campaigns so that those people who may really be interested in your products or services see your ad.
If you are clear about the profile of your buyer persona, you can access them by segmenting between sex, age, tastes, etc.
You have many possibilities when creating your advertising campaigns, but the ones that currently work best are raffles (the user is always struck by being able to get a product or service for free), downloading ebooks also works because if you offer interesting information the user will feel satisfied to read it, the advertising content also works well and finally the direct advertising of your company.
This advertising will make us enhance the rest of the strategies raised for the sale of our products.
Promote product or service
Another advantage of selling on social networks is undoubtedly that you can use your company social profiles as a showcase to increase the visibility of the products or services you want to sell or offer.
But we must not go crazy either, let me explain, do not use your social networks only to show products or services, Users who follow you at the end will feel that they are following a catalog that does not contribute anything and will endanger your community.
You must continue to have a content strategy, to hook the public so that they know what you are selling them but creating a greater interest.
Improve our traffic
Man does not only live on social networks, at the beginning of this article I told you the importance of appearing on the Internet having a web page; and In this, social networks can also help you.
If you find an interested community, let them recommend and follow you, you will also get those users to be referred to your website thus increasing its traffic and authority, one of the advantages of selling on more interesting social networks, don’t you think?
In addition, on your website you must include social media buttons, so that your users have a simple way to share the content of your website, this is instant promotion.
Take care of your online reputation
Social networks should take care of your online reputation, how? Simple, your community must know the values of your company and your corporate image; This means that your online profiles must be consistent with what you want your company to show.
Showing contradictory ideas will cause this strategy to not work and lose all the advantages of selling on social networks.
To have an impeccable online reputation, we must continue with the values of the company and show them openly on our social profiles, on the other hand We must manage these profiles by creating a content strategy that interests us the user and make him become a follower.
Learn from your customers
One of the advantages of selling on social networks is that You can create a profile exclusively aimed at your buyer persona.
As in any market, you must first conduct a study To really know what type of profile you want to target, once that user profile begins to interact with you, you can continue learning about their tastes and interests to create more personalized strategies.
We must also adapt our content to this type of user, and not only that, we must also adapt our content depending on the social network we want to use, since a post for Facebook should not be used the same for Instagram, social networks have different functions and we must use them as such.
Know your results
Another advantage of selling on social networks is that we can measure our own results, since they offer us different data to be able to control the functionality of our strategy and the objectives achieved.
We can see the interaction we achieve through our posts, and in addition we will also be able to observe how our advertising campaigns work.
Create community, build loyalty
As I have already told you, through social networks it is very easy to create a community through which you not only have followers, but also customers loyal to your brand who defend your business and also make it free promotion (the famous word of mouth, which on the Internet has a great reach).
These types of users are very interesting and difficult to getTherefore, once you get them, you must take care of them so that they continue to defend your brand.
Control your competition
And the last of the advantages of selling on social networks that I tell you has to do with the competition.
We must always keep the competition under control, to know which strategies they perform better than us and which ones worse.
With social profiles this is very simple, Well, you will be able to see what content works for it through the times they have been shared or the “likes” thereof. In this way you can analyze their strategy and yours to see what you should improve and why.
And so far the advantages of selling on social networks, as always, if you need help when planning your strategies, do not hesitate to contact us, At NeoAttack we can help you achieve any goal you set for yourself.