You want to know how to measure the SEO of a web page? Too easy! In this NeoAttack post we show you some tools to analyze the SEO of a website that will be of great help to you.
For a website to be effective and present the best performance, it is not enough to have a beautiful site or some category pages that lead to the products or services we want to offer. To guarantee the success of our site, you have to do more than that and, to achieve it, it is essential to take care of your SEO positioning. But how can we know if we are doing it right? For this, there are some very useful tools.
At NeoAttack we are experts in SEO positioning and we can teach you some tricks and tools so you can know the growth of your website, know what you are doing wrong so you can put a solution as soon as possible and get a better search engine result.
How to measure the SEO of a web page
Before teaching you how to measure the SEO of your website, you have to know that it is not enough to check it onceIt is something you must constantly do to make sure everything is going well. But do not worry, it is easier than it seems and, for this, you have the help of the tools that we are going to teach you below.
The SEO tools They will allow you to analyze your web page, detect possible failures to improve it or act upon a possible sudden change in the Google algorithm. For this reason, it is essential to continuously monitor and check where your keywords are at all times.
And what are these tools to measure the SEO of a web page? From NeoAttack we recommend the following:
SearchGoogle Search Console
Haven’t heard of Google Search Console yet? This is one essential tool in the day to day of those who work SEO. To access this tool, you only need a Google account and then add your website as a property. This will allow us to know the perspective of the search engine itself on your site, the most popular words on our page, their position, as well as the clicks they receive.
In summary, the Google Search Console functionalities will allow you know what are the opportunities for improvement of your website without a doubt.
If you want to know how to analyze the SEO of your website, you cannot stop working with Google Analytics in conjunction with the previous tool. Both will provide you with a better view of the state of the web.
This tool gives you the opportunity to check a series of fundamental data to carry out a exhaustive SEO analysis and detect errors and possible improvement options.
One of the possibilities it offers is check behavior flow. In this way, you will be able to see the route users follow through your website, in which content they spend the most time, on which pages users leave your website, etc.
It also allows analyze the bounce rateThat is, the users who access your website and leave it immediately. It is an aspect that directly affects the organic positioning of a website.
Another fundamental aspect that we can know with this tool is the time users spend on our site. This is essential so that our content can rank better, since Google values the time that users remain. So the longer they spend on our site, the better for our search engine rankings.
When in doubt about how to measure the SEO of your page, you should take into account one of the most popular tools in this area: Semrush. In addition to analyzing SEO, you have other useful features. Of course, you should know that it is a payment tool, unlike the previous ones.
If you want to know more about the opportunities offered by these tools, visit this other NeoAttack post: Advantages of Semrush coo online marketing tool
This is another tool that can be of great help to you to measure the SEO of your website. With Ahrefs you can check what are the keywords for which your website is positioned, as well as obtain a ranking of them. It also includes the option of obtaining the backlinks of this, that is, the links that enter your website from others.
We can’t talk about how to measure the SEO of a website without mentioning Screaming Frog. Is about a very popular tool among web analytics experts. This allows you to analyze a complete website and locate the mistakes that are being made.
In addition to offering you very useful data about SEO positioning, it also offers you information about the links, content or images of your website and how they affect the SEO of your site.
This tool could not be missing in our post on how to measure the SEO of a web page, since it offers exhaustive information about one of the factors that influence the positioning of our site in search engines. It’s about the loading speed which, since July 2018, Google also takes into account on mobile devices.
This also offers the possibility of checking the time from the initial request to the browser loading (Load Time), the time until the server offers the first response byte (First Byte) and the number of elements present in the document (DOM Elements).
Sometimes, you can correct errors and loading problems by optimizing the dimensions and weight of the images on your site, however, at other times, you will need professional help to speed up the loading speed.
More on how to measure the SEO of your website
Don’t forget, that if you want to achieve the success of your website, At NeoAttack we can help you! If you need to improve the SEO of your site, do not hesitate to contact us. We will be happy to help you.
I hope this post has been of great help to you. AND, if you want to continue learning about SEOYou may also be interested in the following links on our blog:
How to do an SEO audit: Complete checklist
The 7 best tools to do an SEO audit
Tips for learning SEO from scratch