At the time of making your email marketing strategyYou must be clear on how to measure the results of the impact of your campaign. So today I am going to explain the different email marketing metrics to which you should pay attention to check your results.
Clearly, running an email marketing campaign brings us countless benefits, Since they are campaigns that do not need a large investment and usually work very well.
Therefore, pay attention to what comes next, to check your results effectively:
6 Email marketing metrics
We are going to talk about the email marketing metrics you should be aware of When measuring your results in an email marketing campaign:
Percentage of openings
This email marketing metric is quite simple, it’s about knowing the percentage of emails that have been opened regarding all errands.
It is one of the email marketing metrics to which you have to pay close attention, the higher the open rate, it will mean that we have built trust with readers and they are interested in knowing at least what we have.
This metric is very easy to perform, just you must divide the number of emails opened by the total number of emails sent, currently you can count on a program to send mass mailings, which will help you perform the metrics.
A curious fact, that can make you take advantage of this moment to carry out your email marketing campaign, is that with the period of confinement the mean of the opening rate it has increased; so it may be a good time to encourage you to prepare your strategy.
You have probably added links in your email, either to enter your website to read your Blog, like buying a product etc.
This metric measures the percentage of people who, once they have opened the email, have interacted with it by clicking on the links of the same.
In this case you must divide the number of clicks among the emails sent.
This will allow you to know how many users you have managed to convince to enter your website; and in this way you will check the email marketing effectiveness.
This is undoubtedly another of the email marketing metrics that interests us the most, because it allows us to know how many users have performed the action we wanted to promote with our campaign.
To reach this result we only have to divide between the users who have made a conversion among all the emails we have sent.
This is where we will really test the persuasion of our message; since our main objective is to create that conversion that will bring us benefits as a company.
When we measure email marketing metrics, we must also collect data from negative aspects of our campaign.
In the case of the bounce rate, they are those messages not received by the recipient, either because the mail does not exist or for certain reasons, such as having the inbox full, they may not receive our mail temporarily.
This metric is achieved by dividing the bounced emails by sending the emails in total.
In this point I recommend that you constantly update your database to keep this percentage to a minimum.
With this metric we count the number of users who after reading our message decide to unsubscribe from our newsletter not to receive more information.
This may be due to the fact that we have sent a large number of emails, that our information does not seem interesting to you or that we have failed to capture your attention.
That is why I recommend that when conducting your email marketing campaign you control the influx of messages you send, because if you send a lot, people will get tired of your emails and they will unsubscribe, above all, the quality of the message matters.
This metric is also easy to solve, Divide between the number of users who have unsubscribed and the number of emails sent.
This is an aspect to take into account, especially so as not to have problems with email providers.
Some users can mark your emails as spam, for this reason, we must create interesting content that leads the user to go to the desired email so as not to miss any of our messages.
How to interpret email marketing metrics?
I advise you to look at them together, to have a better perspective of how your strategy works.
Sometimes, if you do not use a good program, it does not count all the data to 100%, so Take them as large-scale data and try to put all your strength into data that warns of a bad strategy. For example:
If in the opening rate you get a percentage above 20%, congratulations, you are doing a good job; and if it is higher than 30% your work is excellent. On the other hand, if the percentage is in 15% or less, you must observe what is wrong.
In the click rates, from a 1% you are on the right track and above 3% it is undoubtedly a great campaign; but if we are below the 0.5% we will have to plan the campaign again.
The casualty rate, works in reverse, if it is less than 0.3% your work is well done, but instead if it is higher than 0.9% you should restructure the message.
And so far the article, I hope that after reading this article you know how to measure the impact of your email marketing campaigns and, also, sepas interpret the results of email marketing metrics.
Keep in mind, that email marketing campaigns they can bring a large number of conversions to your brandIf they are well done, do not miss your opportunity to boost your business by doing a good email marketing campaign, you will see very good results quickly.