Creativey.me : Home of online Creativity, Tech & Technologies updates & How-tos
  • Home
  • Apps and Mobile
  • Marketing
    • Digital
  • Business
  • News
No Result
View All Result
Creativey.
  • Home
  • Apps and Mobile
  • Marketing
    • Digital
  • Business
  • News
No Result
View All Result
Creativey.
No Result
View All Result
Home Business

What are and how to configure Google Rich Snippets

September 11, 2020
in Business
6 min read
0
What are and how to configure Google Rich Snippets
Share on FacebookShare on Twitter

Rich Snippets are snippets that you see when you do a Google search. They appear as featured fragments and stand out from the rest of the information offered by the search engine, drawing the attention of users.

Therefore, it is a strategy that has the objective of increasing the CTR of your website. But to understand how it works and how useful it is, let’s see in detail:

  • What are Google Rich Snippets.
  • How to configure them in a simple way.
  • Which Rich Snippets for WordPress plugin is the most recommended.

Table of Contents

  • What are Rich Snippets?
  • How to configure Rich Snippets?
    • ➽ Types of Google Rich Snippets
    • ➽ Formats to implement them on your website
    • ➽ Rich Snippets for WordPress Plugin
      • How to configure One Schena, the Rich Snippets for WordPress plugin

What are Rich Snippets?

They are enriched fragments, created with an HTML code, which are inserted into web pages, in order for the search engine to understand and correctly classify the website data. And thus appear in the top positions of Google in a different way.

However, users are shown attractive content with a title, description, and in some cases stars (ratings), a photo, or other visual elements.

It is important to work on Google Rich Snippets on your website because in addition to improving the CTR, you will impact users with relevant content and improve your visibility.

How to configure Rich Snippets?

Now that you know in detail what Rich Snippets are, it’s time to configure them. To do this, you must first take into account what types exist to choose the one that best suits the type of content you want to highlight.

Also, I will tell you below how to implement them on your site easily and quickly, with the help of a very complete plugin. Read on to find out which plugin it is! 🙂

➽ Types of Google Rich Snippets

There are many types of Google Rich Snippets, among the most used are:

  • Of products
  • From reviews
  • Of people
  • Of recipes
  • Of organizations
  • Of events
  • Of music
  • Video content
  • News

Rich Snippet featured: This is one that everyone wants and is based on the user’s search intent. For example, if the user types in the search engine ‘what is remarketing’ and finds a snippet that solves his question, he will not think twice about clicking to expand information on that topic, since Google is offering him the best information about that topic.

On the other hand, as you can guess, getting this position in Google is important for your website, since you gain visibility, increase the number of clicks and the conversion rate.

➽ Formats to implement them on your website

Google gives you several options or formats to implement these rich snippets to your website:

After choosing one of these formats, you have two options:

  1. Go to the Google search gallery and adapt the data from the JSON-LD code example for the Rich Snippet chosen for your website.
  2. Go to https://schema.org/, where you will find a wide variety of rich snippets, categorized by topic, so that it is easy for you to choose the one that best suits you.

➽ Rich Snippets for WordPress Plugin

If you have a blog or eCommerce on WordPress, and you want to add Rich Snippets quickly, without the need for technical knowledge, the All in One Schema plugin is ideal for this purpose.

All in One Schema is the Rich Snippets for WordPress plugin par excellence. In addition to how easy it is to add microdata, it is a free plugin that allows you to add diagrams not only to your blog posts, but also to events, reviews, products, people, videos, etc.

You just have to activate it and complete the corresponding boxes on the pages or entries of your blog where you want to have these fragments.

How to configure One Schena, the Rich Snippets for WordPress plugin

  • After installation, go to the ‘Rich Snippets’ menu.
  • Translate the texts into Spanish and if you wish, modify the default colors for the snippet box.
  • When you have already customized it, you can go to the entry of your post and under your editor you will get the option ‘Configure Rich Snippet’.
  • Just below, you will have a drop-down menu where you can select the appropriate microdata, depending on the content you are going to publish (event, people, recipe, article, video, software, etc.).
  • Next, add the data it asks for and the plugin will automatically take care of adding the Schema microdata internally.
  • Check that it works well with Google’s structured data tool.

You don’t have to worry about adding custom code in function.php or in your own plugin, since the plugin takes care of all the internal process, automatically. However, if you have more advanced programming knowledge, you can add the structured code yourself in WordPress.

CONCLUSIONS:

Using this plugin will not completely ensure that Google shows the microdata you have inserted in the SERPs, although it usually works very well.

In my experience, with some of my clients, it is a plugin that I recommend because it helps a lot to stand out in the SERPs.

Regardless of how you configure it, remember that Risch Snippets serve to facilitate the work of search engines. And these will rank you better if you have structured data built in. So don’t forget to integrate them to draw your own conclusions.

Have you ever inserted structured data to your blog or website? What plugin did you use?

ShareTweetPin1

Related Posts

Inbound marketing solutions and platforms to accelerate processes
Business

Inbound marketing solutions and platforms to accelerate processes

More and more companies are joining inbound marketing in order to reach their target audience with more valuable content and...

January 12, 2021
Should you go to work platforms for marketing campaigns?
Business

Should you go to work platforms for marketing campaigns?

The results of any action you carry out in your business will depend on the decisions you make before, during...

January 5, 2021
How to maximize the ROI of your investment in digital marketing
Business

How to maximize the ROI of your investment in digital marketing

How much to invest in the digital marketing of my company? This is one of the questions that sounds the...

December 22, 2020
Copy tips to write the best welcome emails
Business

Copy tips to write the best welcome emails

Your subscribers subscribed to your newsletter because they are interested in what you offer and want to keep receiving news...

December 8, 2020
Next Post

Top 7 SEO Tips for Restaurants You Can't Miss

How to create a lead magnet: Checklist + tools + examples

How to create a lead magnet: Checklist + tools + examples

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

The packaging touch: six packaging from great designers

The packaging touch: six packaging from great designers

April 10, 2020
Tile Course SENAI

Tile Course SENAI

November 12, 2020

Restrictions on Google My Business due to Coronavirus

March 30, 2020

Pain points or ‘pain points’: What do our customers want?

April 4, 2020

Categories

  • Apps and Mobile
  • Business
  • courses & Tutorials
  • Digital
  • Marketing
  • News
Inbound marketing solutions and platforms to accelerate processes
Business

Inbound marketing solutions and platforms to accelerate processes

January 12, 2021

More and more companies are joining inbound marketing in order to reach their target audience with more valuable content and...

Read more

7 keys to growing your internet sales

January 6, 2021
Should you go to work platforms for marketing campaigns?

Should you go to work platforms for marketing campaigns?

January 5, 2021

What is Google Discover and how to get the most out of it

January 5, 2021

How to create an action plan to increase the sales of your website

January 3, 2021
Creativey.me : Home of online Creativity, Tech & Technologies updates & How-tos

© 2020 Creativey.me - Leading Tech, Design and Creativity Magazine.

Explore Creativey.me

  • Home
  • Contact us

Follow Us everywhere

No Result
View All Result
  • Home
  • Apps and Mobile
  • Marketing
    • Digital
  • Business
  • News