Hashtags are a key tool in your Instagram strategy. So if you didn’t give them the importance they required, now is the time to put it into practice.
Not sure where to start? Do not be overwhelmed because in this post you will learn what they are for, which are the most popular and famous, and how to put hashtags on Instagram.
Before getting into the subject, I want you to know that hashtags are not only used to get followers. In addition, they are intended to increase the reach and authority of your brand. Do you see its importance now?
If you want to find the best hashtags for your business or brand on Instagram, you must first understand how it works, and then analyze which are the top Instagram hashtags out there and which ones to use strategically in your publications.
How to put hashtags on Instagram and for what?
Do you want to know what are the most popular hashtags on Instagram? Before revealing what they are, it is important that you know the usefulness of hashtags in this social network, even for those users who use Instagram web, since from the computer they can like or leave comments on a publication.
Hashtags help categorize content on Instagram. Likewise, if a user searches for #TipsSEO, they will find content related to that topic that interests them and if they like your post they will start to follow you.
Therefore, in addition to ordering the information, the hashtags for Instagram are used to get more likes, expanding your reach and getting more followers.
Important: In addition to being able to add hashtags in your posts and Instagram Stories, you can also put hashtags in your Instagram profile bio. One that works very well to generate engagement are custom hashtags.
If we add even more personality to this with an impressive typography, according to your image, you will get more followers.
>> Find out in this post how to change the letter on Instagram <<
Top Instagram Hashtags
Next, we are going to classify the hashtags for Instagram into various groups according to; theme, target, product, if they are trend or more general.Let’s see all there are!
➽ Instagram hashtags trendy
Trendy Instagram hashtags, or Instagram trend hashtags, are the most popular. This means that they are the most sought after and the ones that influencers use the most. If you publish 5 posts, it is recommended that you use this type of hashtags in at least one of them.
The only downside to these is that they tend to be less useful for your business. Therefore, I advise you to use a tool such as All Hashtags to identify which tags are most relevant to your brand.
For example: #lifestyle is a trendy hashtag. Imagine you have a car business. By using All Hashtags or another similar tool, we found that #lifestylecars is a relevant hashtag and that it would fit better in your posts to reach people who are interested in the world of motorsport.
➽ Instagram generic hashtags
They are those with a general theme that describe your product or service. For example, if you have a graphic design agency, # graphic design, #designWordpress, #designoflyers, are some of the top Instagram hashtags, of a generic type.
➽ Instagram hashtags aimed at your target
Other of the most popular and famous hashtags on Instagram are those that refer to your target, such as #modamujer, #modafemenina, # españa. These refer to where your target audience lives and gender (whether it is male or female).
Depending on the sector in which you are, you can use some hashtags or others aimed at your target. If you have a company that offers social media services for companies, the top hashtags will be #entrepreneurs, #SMEs, #businesses, # B2B, etc.
➽ Instagram custom hashtags
These are hashtags for Instagram that the brand itself creates to call its products or services. For example, we observe how Starbucks has launched a new ‘frappuccino’ for the summer.
It’s about the Ruby Flamingo Frappuccino #RubyFlamingoFrapuccino, where they use these other custom hashtags #flamingofrapuccino and #mepongoflamingo (the latter with a funnier tone). Great for encouraging people to upload photos with this frappuccino and hashtags.
➽ Instagram community hashtags
This is another of the most famous and popular hashtags on Instagram, the ones that target a specific community. To mention a few, we find: #instagramers, #travelblogger #realfooder, #styleblogger, etc.
Depending on the theme, we will use one or the other. For example, if you are a nutritionist and you defend the Realfood movement, a hashtag to address your community will be #realfooder.
As you can see, thanks to Instagram hashtags, you can reach a wider audience and get new likes and followers. The key is to know how to use them strategically in each of your publications and integrate them into the marketing strategy of your business.
If you want to find the most famous and popular hashtags on Instagram, don’t forget to manually search the search for hashtags related to your brand, products or services. There, the hashtags with the highest number of publications related to the topic that interests you will be displayed.
What are the most popular hashtags you found for your business on Instagram? Did you use any tools?