It does not matter from what perspective you are … Whether you have a digital business or are interested in different advertising strategies at the user level, the reality is that we are facing a paradigm in which we have to familiarize ourselves with marketing terms in Spanish and English.
And it is astonishing how the jargon and concepts that are most used in this area are becoming more palpable even in the most traditional sectors, which have been rapidly transforming from 100% offline models to digitized systems that extend their borders to all levels.
Examples we can mention many, from the hospitality industry to the world of casinos and online sports betting, where the strategies have come to focus not only on offering economic incentives in the form of bonuses, but also a greater offer and quality of content.
All this means that sectors like these have to adapt to the demands of users, as well as to new policies of responsible consumption, digitizing what until not long ago was exclusive to the physical world.
That said, here is an online marketing dictionary with a summary of those most used and essential concepts today.
Take a look at this list and pay attention to those that are less familiar to you to lay the foundations of a good vocabulary on digital marketing and advertising terms.
Glossary of digital marketing terms in English
If you don’t want to be poker-faced the next time your co-workers, or that professional you’ve hired, speak to you in terms of marketing in English, start by learning the definitions we’ve included in this list.
➽ Automated marketing
Nowadays, thanks to technological advances and the fast internet connection we have, it is possible to carry out tasks that previously we had to do manually automatically.
Marketing automation consists of using available tools to configure the execution of certain marketing processes in order to save time, money and effort. Of course, always taking care of the customer service and the personalization of our message. An example of this could be sending mass emails.
In a marketing dictionary in Spanish like this one, in which we are commenting on the meaning of English words, this concept could not be missing: backlink.
A backlink is that link that a third party web page makes to our site, or one of the content published on it. It is also called inbound link and it is an important factor in SEO positioning.
➽ Blended marketing
And in a paradigm where the offline goes to the digital and vice versa, we cannot miss this concept in our marketing dictionary in English translated into Spanish because, precisely, we are before the pillar by which both scenarios are governed.
Applying blended marketing in traditionally offline sectors, such as the world of casinos and gambling, implies bringing the marketing strategy of the physical world in line with that applied in digital marketing.
Something that is not easy at all, but that well-known companies such as Betway manage to achieve by following strict responsible consumption policies, so that they show a clear commitment to offer users the best possible online experience.
➽ Buyer person
The buyer persona is nothing more than a representation of your ideal client. When creating it, you must take into account motivations, challenges, concerns, desires, needs, life situation and other related aspects of the person for whom you have created the product or service you want to sell.
Note: This concept should not be confused with the buyer journey, which translates as a consumer journey or the path that your customer takes from when he realizes that he has a need until he makes the purchase decision.
This is a term that is also included in the graphic design dictionary. A somewhat more specific glossary within online marketing.
And it is defined as the process of building a brand. This includes elements such as the promise it makes to consumers, its consistency, the community behind it, adaptation and customer loyalty. The latter is essential to build a long-term brand.
➽ Call to action
Any marketing and advertising glossary refers to this concept: call to action. It is one of the most basic and essential elements, whatever the action that is being carried out.
Its translation could be “call to action” and consists of a button plus a microcopy that invites you to click on it. These calls to action are variable, ranging from making a purchase, to sending a message, going to read a blog or downloading an ebook.
➽ Content marketing
Another one of the basics in a digital marketing dictionary is this one. It is also known as content marketing and is based on providing value for free to the audience, but with a strategic objective.
The objective is to create useful content that responds to the different phases of the purchase process, to attract and attract the attention of an audience and convert them into future customers.
➽ Conversion funnel
In digital marketing, when we talk about conversion we refer to any of the actions that a user performs and is aligned with a strategic objective of the brand. For example, on a website, a conversion goal might be to submit contact forms. And in an ecommerce the purchase of their products.
A glossary of marketing terms in English always has a place for the sales funnel. Its literal translation is sales funnel. And it is nothing more than the description or differentiation by stages of the sales process of our products or services.
Therefore, its definition helps us to implement a clear strategy and specific actions to be carried out in each phase, so that the potential client continues to move towards the purchase.
➽ Inbound marketing
Inbound techniques seek to promote the products or services of a brand, but in a non-invasive way as an advertisement could do.
For this, among other strategies, use is made of content marketing or content marketing. Through valuable content, it is possible to accompany a user from the moment they detect their need until they become a customer.
➽ Landing page
We couldn’t finish this glossary of digital marketing terms without mentioning the landing page.
These pages are part of the funnel or sales funnel. And they are the place where conversions take place. For example, download a free content. The main objective is to convert a visit into a potential customer or lead.
If it weren’t for the conversion pixel, digital advertising wouldn’t have as much potential or benefits as it currently has.
Thanks to it we can monitor the activity of all the actions carried out by users who see our ads. And this information is vital for later analyzing campaigns, targeting or optimizing ads.
Have a marketing dictionary always at hand
These are just some of the concepts that, on this occasion, we wanted to include in our marketing and advertising dictionary. And not only because they are in English, but also because they are concepts of real interest even for the most traditional sectors, where we have mentioned Betway as a clear example of this.
There are many more concepts to learn, but we recommend that you start here and continue gradually until you have mastered them all.