The direction of a business or company is based on decision making. So much so that some help you to grow and others drive you to overcome a crisis like the one we are experiencing.
Being proactive and knowing how to act on time has saved thousands of traditional businesses from bankruptcy. Being the commitment to online sales one of the aspects in which more businesses have relied. This is so much the case that the increase in e-commerce after the pandemic has been outstanding compared to previous years.
It seems reasonable. We are living in times when many establishments are forced to close, or not to have all their workers. The only feasible solution is to open the market in a new environment. An environment that does not depend on presence and that can continue to operate despite restrictions.
In this sense, ecommerce and SEO are two allies that must always go hand in hand. In fact, from yoseomarketing.com, one of the main SEO agencies, point out that ecommerce businesses are the ones that grow the most despite the crisis.
We will address this matter in more detail below. We will see the evolution of electronic commerce before and after the appearance of COVID, how it has grown and what impact it has for companies.
Increase in eCommerce or impact of electronic commerce
The growth of electronic commerce is not only due to the strong commitment that many companies have made for online sales, but also to the great change in consumer habits that has occurred.
The figures prove it. There has been a pronounced rise in online shopping and there are more and more ecommerce with products of all kinds, in addition to the giants that have always existed.
Let’s dive deep into analyzing the data on the impact of e-commerce.
➽ Evolution of electronic commerce
To get an idea of how internet commerce has grown, let’s look back several years.
➽ Electronic growth data in pandemic
With the onset of the pandemic, the increase in e-commerce has been somewhat more pronounced. Brands that traditionally worked in the offline world have quickly had to adapt by applying SEO and online marketing strategies to attract their customers to their new digital establishments.
More specifically, online sales in 2020 increased 24% more than the previous year. For you to understand the magnitude, the usual thing was that each year it grew by 2%, which is what it grew from 2018 to 2019.
With this growth in electronic commerce, the new opportunity that the market is giving us is evident. To take advantage of it, it is necessary to start working on a professional ecommerce, as well as on SEO strategies that help you be visible on the net.
The reason? Just as you would not open a store on a busy street, because there would be no sales, you cannot open an online store and be invisible.
SEO gives you visibility, positioning and reputation in the digital market. And it is essential that you incorporate it into your strategy.
Impact of e-commerce and SEO
As we said, to attract customers to your online store you must implement an SEO strategy, which would be the equivalent of any type of recruitment strategy that you use in the offline environment. This, applied to ecommerce, has advantages such as the following:
- Uninterrupted customer acquisition. An online store works 24/7 and good SEO can help you consistently attract customers. Whenever a user enters the search engine with the intention of making a purchase, they can reach your store and become a customer (regardless of the day or time).
- Information always available. When the user is in the comparison phase, offering visible and accessible information thanks to SEO is a very important point that can influence the purchase decision. Work it and the traffic to your online store will grow.
- Greater reach. A good SEO strategy will help you take your products to people you would never have imagined. Search engines don’t understand geography. If you are well positioned, you will be able to carry out transactions with people who are thousands of kilometers from your geographical area.
- Trust and reputation. Having a successful SEO positioning translates into greater user trust towards a brand. Appearing in the top positions of the search engine denotes a good image and reputation, which will make it easier for a person to leave their card details in your ecommerce.
If you have taken the step of creating an ecommerce, working on SEO is essential. It is the way in which you will begin to receive clients and get sales.
The evolution of ecommerce is closely linked to this type of strategy. Implementing them is key to take advantage of the opportunity that exists in the digital market and overcome any crisis that exists with your business.