Did you know that the biography of a website is one of the most visited pages by users? It’s funny, but your biography, or also called page about me or about me, will be ahead even of many of your articles optimized for seo.
Your bio doesn’t have to be SEO optimized. Then you will ask yourself ‘How is one of the most visited?’ Simply, users will come to your bio from other pages out of curiosity to know who the person behind these web contents is.
I know writing that talking about yourself can be a big challenge. For this reason, in this post I want to tell you how to write your biography on your website, based on the importance of an about us page.
Why and what to write in a biography?
Think that your main objective when writing a short or extensive biography for your website, is to connect with the audience, for which you must provide information that shows you the way you are.
Whether your biography really speaks for itself will depend on your creativity and transparency in transmitting your story and the purpose that moves you. Here I leave you a brief summary of the minimum that has to contribute and include your bio.
Utilities of the biography page or about me:
- Show your most human side.
- Strengthen your value proposition.
- Empathize with the needs of your audience.
- Convey credibility and build trust.
What to write in a biography:
- The title that summarizes your profile.
- Your professional purpose or objective.
- What you contribute to others to achieve your purpose.
- What makes you different.
- Brief briefing of your personal and professional history.
- What other people think about you.
Taking all this into account is how you will connect with your audience. And what does this connection imply? Well, you will capture leads and many will contact you (by email or telephone) to request more information about your services or your products. In short, one step closer to the sale!
How to write a biography for your website?
Before I start giving you directions on how to write your biography, I want the first thing you do is think about who your ideal client is, since this is the one you have to think about when shaping the content to write your biography. personal.
These are the steps that I always follow to write a biography with a hook, which manages to attract the attention of thousands of users:
➽ Include your updated and high resolution photo
Text is key, but a quality photo of you that accompanies the text will have more effect on the reader than if you don’t use any or if you use a stock photo.
People want to know who you really are, they want to know you and this is a good way to connect emotionally with your reader to build trust.
My tip is… In the photo you choose, do not appear forced, but as natural as possible. Remember that this will be your best weapon to humanize your brand and show yourself as is and without fear to all.
➽ Break with a title that arouses interest to hear from you
A biography that does not hold the reader’s attention for the first 5-8 seconds will not succeed. That is, the reader will not continue reading. Therefore, it is important to create original titles.
Many start with a short, straightforward title. Although others also works a longer phrase, highlighted in another color, as a headline. And is that after the image, the headline is the second thing you will read; therefore, if you do not hook them, they will leave.
These are some tips on copy that I give you to keep your reader interested in continuing their reading:
- Add some benefit to the headline.
- Throw questions that make them reflect.
- Go to the pain point of your audience.
Extra tip: Titles that start with an action verb, followed by a profit, work very well. For example: Sell double, overcome fear of public speaking.
➽ Make clear what your purpose is and what you contribute
When you get to this point, ask yourself how you can help your audience. This may sound like a landing page to you. Exact! It is that you should treat it as if it were. But instead of selling a product or service, you should sell yourself as the best.
Here it is important that you capture what kind of problems you can solve. Thus, the user who arrives there will be able to feel identified and know whether or not they have reached the right place.
After making it clear to the user that you can help him with that specific problem, you should explain what tools or methodology you are going to follow to achieve results.
For example: You are likely to help your users with valuable content on your blog. But, in addition to the blog, do you offer other products to help them? In this case I am referring to courses, videos, podcasts or any other type of content. Record it!
➽ Why should they choose you?
The time has come to strengthen your value proposition. What sets you apart from the rest? Why should they choose you and not your competition with a similar offer? This is where you should use your most strategic part.
You will have to analyze your competition well and see what they offer, at what price, what their customer service is like, what marketing actions they have implemented and, ultimately, see what is working for them and what is not. Based on this, you can reinforce your value proposition and be unique.
➽ Tell your story!
People like to read emotional stories, which start at one point and evolve on an emotional level. So when I propose to start writing your personal biography, start it by focusing on a protagonist (in this case you), continue with a plot or a conflict that you encountered along the way, and end with a final discovery.
Tips for writing your story in a personal biography:
- Transmit sincerity and transparency when telling your story.
- Apply a sense of humor.
- Reserve a part of your shorter biography to capture your story.
- Add sensations, habits or tastes with which your audience can identify.
Only then will your reader remind you of more time in his mind, since it is a story that impacted him and with which he feels, in parts, identified.
➽ Includes testimonials from happy customers
Testimonials are an important part of your biography, as they generate more trust and credibility towards your brand. Therefore, it is important that the testimonials you choose, provide positive data, but above all real.
In this part, it is also important that, in addition to the testimonies, you add other social proofs that give you prestige:
- Appearance in the media.
- Blogs and magazines in which you have collaborated.
- Number of followers of your most prominent social profiles.
- Graphical results or tests of past projects.
➽ Use calls to action
Finally, it is essential to add a call to action or call to action. If the reader has read you from start to finish, make it easy with a button that takes you to a new rung in your conversion funnel.
Ideas to add a CTA when writing a biography:
- A landing that promotes a specific service.
- A contact form.
- A lead magnet to get email from interested contacts.
As you can see, the page that talks about you on your personal or corporate page is one of the ones that can add the most value. Therefore, on this page you must make it clear who you are, how you got to where you are, where you are going and for what purpose.
So follow all these tips and steps to create a engaging biography, to keep your visitors waiting until the last sentence.
In addition, getting a complete and attractive biography on your website will help you capture leads and, as you know, many of these will become real clients.
What are you waiting for to renew your image and write a biography for your website of ten?