Although Amazon is the marketplace that, along with having your own ecommerce, has positioned itself as the most solid way to sell products on the Internet, it is not for everyone.
Only those who know how to sell on Amazon, manage to position their products in the top of the best sellers.
And what is it like to sell on Amazon? You will ask yourself. And it is that having become a marketplace with the highest volume of transactions year after year is not a coincidence.
To sell your products on Amazon, you have to know the different models or sales programs available, the benefits of making efforts to position yourself on this platform, as well as the steps to take thanks to this post and the support of Amazon consultants.
Keep reading to know more!
What is it like to sell on Amazon?
As we have been telling you, selling products on Amazon is not for everyone. However, this marketplace has room for different models that work for each other indistinctly.
We refer to the following options:
- Amazon Seller Central Program FBM: With this option, Fulfilled By Merchant (FBM), it is the seller himself who is responsible for the entire sales process; sale, shipping, return and after sales service. You will distinguish when a seller joins this program through the product description, where it will be indicated ‘Sold and managed by + seller name’.
- FBA through the Amazon logistics network: Here we refer to the Fulfilled By Amazon (FBA) option, in which Amazon charges a small percentage for the storage and distribution of the products (including post-sale management and returns). In this case, the phrase ‘Sold by + seller’s name and Fulfilled by Amazon’ appears on the product sheet.
- Amazon Vendor Central Program: This last option is only available to sellers directly invited by the marketplace itself. Through this model, the seller only sends the product to the warehouse, and Amazon takes care of everything else. Here we will see in the product sheet ‘Sold and Fulfilled by Amazon’.
And why sell your products on Amazon?
If there is a compelling reason for Amazon to be the marketplace par excellence, and to embrace any of its models, that is its ability to always offer the customer the best experience throughout the purchase process.
Although we are aware of this reality, we can affirm that, in addition, selling products on Amazon is a guarantee of:
- Simplicity in the sales process, from registration to delivery at destination.
- Quick response to the customer in the event of any possible setback.
- Scope and sales opportunities at an international level.
How to sell on Amazon in 5 steps
Now that we have defined the pillars and what options you have to sell your products on Amazon (and fight to position them in the best seller list), take note of the following steps to guide you strategically:
1) Market analysis
Whether or not it is successful within this marketplace will depend on whether or not there is a market niche to be able to serve. So stop and do this analysis by validating what is the existing search volume for your product in question.
Guaranteeing a good profit margin on your sales through Amazon (taking into account its commissions), will be vital especially if you do not have your own online store. To perform this analysis, you can use tools such as Jungle Scout.
2) Sales regime
Once the accounts are balanced, you can make the best decision regarding the model through which you will sell your products on Amazon.
3) Product catalog
This step applies only to those sellers who availed themselves of the FBM modality, through the Amazon Seller Central program, since they must be the ones who upload the product sheets following the instructions.
In this sense, consider doing a small analysis of keywords within the Amazon search engine in order to know what terms buyers search for your product with and to be able to apply them as keywords within the description.
4) Amazon Score
When there are other sellers who bid for your same product under the FBA mode, you will need to score high to link the so-called ‘Buy Box’ in your purchase button. To do this, you will need a good purchase history:
- Positive feedback.
- Sales for at least 3 months.
- A response time of 24 hours.
5) Advertising campaign
Finally, have you thought about increasing your visibility on Amazon? Think that, thanks to this, you will get the ‘Buy Box’ and, of course, expand your sales possibilities.
Amazon has pay-per-click advertising options, through which you can position your products above the organic results.
In addition to selling on Amazon, don’t forget to apply other strategies to publicize your products through your website, social media or email marketing.
And you? Have you already valued the idea of selling on Amazon?