Since Instagram appeared on the scene, there are many and varied novelties that it has been incorporating. One of the last and that has attracted the most attention are the reels.
A format that helps brands get closer to their audience and share valuable content in a fun and attractive way. That is why it is being so successful.
But … how to make a reel on Instagram? What is the secret to obtaining a creative result that hooks the public? We’ll tell you then.
What is a Reels or Reel Instagram?
The definition is pretty straightforward. A reel, the correct way to say it in the singular, is a short video, of no more than 30 seconds, funny, attractive and witty in which you can express what you want.
You can dance, tell something, present an offer, show your products, announce important news … All of this always accompanied by effects, music, text, filters and other functionalities.
Once you know what Instagram reels are, you may think that it is very similar to another social network that is very fashionable: TikTok.
The truth is that they are the content of the moment and help to generate a lot of organic reach and, therefore, “free” followers. If you discover how to get followers on TikTok and Instagram Reels, you will have a very powerful channel in which to promote yourself.
How to make an Instagram Reel?
Let’s now go to a more practical part and explain the step by step on how to make a reels. The process is very simple and intuitive. You will see that it will not take more than 5 minutes to have it ready. Of course, as long as you have previously defined the content of your reel.
Step by step to make a reel on Instagram:
- Open Instagram and click the “+” button to add new content.
- Swipe between the options that you will find at the bottom of the screen and choose Instagram reel.
- By default, your video will be configured to last 15 seconds, but if you tap on the “duration” option, you can add 15 more and record up to 30 seconds.
- To continue with your Instagram reel, choose the audio you want to add, the speed, the effects and the layout.
- Touch the button in the shape of a circle that you will have at the bottom of the screen and start recording your content.
- If when you finish you want to download your Instagram reels, you can do it from one of the options that you will see at the top. Touch the one that is shaped like an arrow pointing downwards. Your video will download in a few seconds
- To publish, click next and follow the steps until you have it in your feed or stories.
In this way, you will be able to create attractive content in which you share information about your product or service, educate your audience, answer frequently asked questions, show your work process, reveal your tips or tricks …
Now that you know what Instagram reels are and how to make reels, your next question may be how can I get them to be creative and my audience see them. This is what we will discuss next.
How to make creative Instagram Reels?
As you can imagine, more and more accounts are joining Instagram reels and this causes the user to have a thousand options to choose from.
How can we get you to watch our videos? Here are some creative ideas to hook your audience.
➽ Prepare a script
Before recording, define your idea and create a script if necessary. If you are going to use different scenes and then put them together, think about where each one will take place and what you will do or say in each case.
This will give you time to come up with original ideas and will give you less room for improvisation. With what the result will be more attractive.
➽ Use the most popular songs of the moment
We all like trendy songs. They are catchy and even make us dance. Add one of them to your Instagram reel and create content. This may be one of the alternatives that works best to achieve reach in this social network.
➽ Include effects and filters on your Instagram Reel
If you open the library of effects, you will see that there are a large number of them that you can apply. They are divided by trends, reels and aspect. Take a look and choose the one that seems the most fun to you. Thus, your content will be more original and eye-catching.
➽ Play with changes of clothes or scenery
Dare with these types of initiatives. Create multiple scenes with changes of clothes or scenery and then put them together in a fun way. This works great for clothing brands, but it can also be used on other types of brands, you just need to sharpen your wits!
➽ Change the background
The background change is one of the filters that Instagram reels includes. It gives a lot of play because it allows you to travel anywhere in a matter of seconds.
To use this filter, you must first save the images of the backgrounds where you want to appear in your videos on your phone. Japan, Thailand, New York, Buenos Aires … you can record wherever you want with just a couple of clicks.
➽ Record in fast motion
And finally, something funny and fun is shooting in fast motion. The option “speed” of Instagram reels enables this function.
It is a good idea to shorten your videos and be able to include more information in the maximum 30 seconds that these types of recordings last.
We hope that you have understood what a reel or reel is, and that these ideas will inspire you to start creating your own. This is a very powerful visibility tool for brands … and the time to start using it is now!
Later there will be more competition and the effort to get the attention of the public will be greater. Good luck with your videos!