A business website is often the first impression consumers have of a brand. What’s more, it could even be considered one of the entry doors to new customers.
However, there are websites that overlook certain details and instead of attracting the target audience, it causes a high rebound effect. That is, an accelerated exit as soon as you land on it.
Why is this happening? More than talking to you about the causes that promote the abandonment of a website, in this post we are going to tell you how to create an attractive website so that you do not have to worry about this problem.
If you follow the instructions that we are going to give you below, you will get to have a friendly website, optimized for SEO, different, useful for the user, functional and above all capable of generating clients.
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Tips to design a different and attractive website
Before delving into specific tips on how to make an interesting and attractive website, you should know something. Currently, and thanks to technological development and the emergence of tools that facilitate our day to day, there are two alternatives to create a website:
- Templates that you can buy in specialized markets and that normally come with different plugins pre-installed, contain many lines of code and are quite rigid.
- Personalized work and that is therefore more flexible and internally makes the web have a more careful structure.
This favors both the company, which will have a result adapted to their needs and preferences, and the user, who will access the content without waiting times, find what they need at the click of a button and will quickly know if it is what they were looking for.
In our agency we work with this second model. And we can affirm that in the long term it represents great savings for our clients.
- First of all for maintenance. Custom, code-based web pages are less troublesome and easier to fix.
- And, secondly, by the business opportunities that they stop losing due to bad web design or a lack of functionality.
And now yes, let’s see some tips to create attractive web pages.
➽ Include a responsive web design
This point is essential today. Think that most consumers access websites from their mobile devices or tablet. The use of the pc is less and less.
For this reason, your website must be available for all types of screens. Otherwise, you are likely to miss out on good business opportunities or interesting clients.
➽ Optimize videos and images
Multimedia content can weigh too high a number of megabytes and gigabytes. The more weight a website has, the slower it will be. And the loading speed is one of the factors that most influence the abandonment rate of this.
So when thinking about how to create an attractive website, think about optimizing all the content in video or image format that you are going to add.
➽ Avoid the use of visual layout designers
Although these are easy to use and can cut costs, they tend to fill the web with code and from a search engine optimization point of view it is quite counterproductive.
➽ Build an SEO friendly architecture
Another way to make a web page attractive is through a structure that facilitates its understanding. If this aspect is monitored, it will not only be positive for navigability purposes, but also for indexing purposes.
A well-planned structure facilitates the work of Google robots, thus speeding up the indexing of the site’s URLs.
➽ Favor the user experience
If you are wondering how to make an attractive, functional and profitable website, this is one of the main tips to keep in mind. Without a good user experience, you are going to miss visits every day.
The public wants to find what they need quickly and easily. And the only way to achieve this is through a web design focused on the target audience that is going to consume it.
So now you know, if you want to get customers through your site, avoid web design mistakes and apply the tips you just discovered here, you will have a real conversion tool going!
