Every designer needs a high quality and varied image bank for their designs to be impressive; everyone’s dream is to find one that offers multiple benefits and speeds up time, as well as daily work. However, despite the great offer that exists, few options respond to the needs of creatives.
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The main objective of a company that is dedicated to selling images to others should be to facilitate their work, however, not all do it in the most optimal way, which is why Estefani Acosta, Marketing Director of Getty Images spoke with Paredro of his experience in the sector of image banks and its iStock modality, which also has audio and video. Acosta considers that the five qualities that a creator and designer of their stock images need are the following:
This quality lies in how an image bank will make life easier for the designer thanks to its search tool, such as for example iStock, which in the words of its marketing director Estefani Acosta “is designed by creatives who, based on their experience They offer exactly what designers need. ” One of its outstanding advantages is that the images can be filtered by colors using pantones where the tones to be used in the design are selected.
Likewise, the ideal is to avoid one of the problems that plagues designers: the expense of time, since in many occasions image banks instead of speeding it up, make you spend many minutes searching for an image in In particular, until the indicated one is found regarding the range of colors, orientation, size and description, therefore the search filters must be designed so that the process is as fast as possible.
3. Adjustable to size
A data bank must obey the needs of the designer, that is what iStock offers, since there are plans that adjust to what the client requires according to their industry, even a single image can be paid without the need to contract a package , or buy a subscription if you are going to work a large volume of images for a certain period of time, which is usually cheaper.
4. Unlimited daily downloads
One of the constants in image banks is that they restrict the number of downloads when you have a monthly subscription, however at iStock there is no limit on downloads per day, this is because those who designed it know that the workload of a designer It usually varies and in one day they may require more images than your subscription allows.
5. Billing in national currency
Another of the innovations of this GettyImage product is billing in Mexican pesos, or in the currency of the country where the service is used, this is important because it streamlines the work of the designer, who should not worry about issues of currency parity and just focus on the creative process.
There are undoubtedly several databases that also offer great quality such as Shutterstock, Thinkstock or Fotolia, however, few offer the benefits that are mentioned and that all design professionals need.